DSW Struts with Miss America Sponsorship

There may have been a marketing opportunity or two that DSW Shoe Warehouse missed with its sponsorship of The Miss America Pageant on ABC on Saturday night – but there weren’t many of them.

The Columbus-based shoe retailer and pageant officials milked just about every chance possible to promote and demonstrate the brand and its products, to talk about feet and footwear, and to make it clear to the millions of viewers that, when it comes to sandals and sizzle, DSW is the place to go.

After being a national sponsor and official shoe provider, this year DSW stepped up to becoming the lead sponsor for the broadcast, during which 17-year-old Teresa Scanlan, Miss Nebraska, was crowned the youngest-ever Miss America. And it showed.Continue reading...