"Tasmanian Devil" Brand, Actual Tasmanian Devil: Dead

When you hear "Tasmania," what goes through your head? Does the island have a "brand?" Oh, what's that, you didn't even know it was an island?

Outside the Australia region, "Tasmania" is probably most recognized as the funny name of that animal from the Looney Tunes cartoons, the "Tasmanian Devil." Even inside the region, Tasmania's brand is deeply tied to the animal, featured on the island's tourism logo. (Or at least I think it's the animal, having never seen a real Tasmanian Devil.)

Tasmania is actually a "green" wonderland for agriculture, beaches, water sports, wine production, seafood and all the other accouterments one associates with high-end tourism. Just not enough know that.

But getting the message across is not easy. Now, some are calling for a re-brand of Tasmania. It turns out that isn't really a Tasmanian "Devil" on the logo.Continue reading...