Tastybaby Joins Big Brands for "Babies"

When your products are aimed at moms and your partner brands have names like Johnson’s Baby and Pampers, you’re in some pretty big company for a startup that’s barely three years old.

But that’s exactly where Tastybaby finds itself after the organic frozen baby-food company became an official partner supporting the release of Focus Features’ upcoming film, Babies.

The Los Angeles-based company has been joined not only by J&J and the Procter & Gamble diaper brand, but also by other major promotional partners including Kodak, Stonyfield Farms’ YoBaby yogurt, and the March of Dimes Foundation.

For a brand that's barely out of the crawling stage, it's running with some pretty big kids these days.Continue reading...