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Madonna Zips Up Shoe Collaboration Ahead of New Album Release

Posted by Mark J. Miller on March 19, 2012 02:02 PM

Truth or Dare hit movie theaters way back in 1991, but Madonna is still milking the brand. She's already selling Truth or Dare fragrances at Macy's and now she’s putting out a Truth or Dare shoe collection as a precursor to a fashion collection of the same name. The timing isn't coincidental — the singer's next album, titled MDNA, launches on March 27th.

The Truth or Dare line, a collaboration with Canada's Aldo Group, will offer more than 60 styles when it launches in August. The cost: between $89 and $349, the perfect price point for any Material Girl.Continue reading...

brand news

Brands to Watch: Schwarzenegger, Palin, Facebook and more

Posted by Shirley Brady on May 10, 2011 06:30 PM

Brands to Watch

Maria Shriver (who recently hinted she's in transition) and Arnold Schwarzenegger prepare to divorce as he announces movie comeback and their son Patrick responds on Twitter.

Bristol Palin lands reality show on History Channel's BIO cable channel.

Facebook asks to be exempt from US political advertising rules.

Audi launches roadside assistance app.

Australian advertisers face opposition on self-regulation and children's marketing.

BMW launches eBay store in the UK.Continue reading...

brand news

Brands to Watch: Amazon, JCPenney, Taco Bell and more

Posted by Shirley Brady on January 25, 2011 06:00 PM

Brands to WatchAmazon launches this-side-of-spam simple email service.

American Apparel files $5 million suit over 'exploding' nail polish bottles.

Blackwater (now Xe) suit tossed 7 years after "grisly deaths."

Goldman Sachs: better at marketing than managing assets?

Horizon Air retires brand in favor of Alaska Air.

JCPenney is closing 25 stores and select operations.

Madonna's Material Girl juniors collection for Macy's replaces Taylor Momsen with Kelly Osbourne.

Neutrogena hires Kristen Bell to endorse brand.

North Face backs U.S. Freeskiing brand with the U.S. Ski and Snowboard Association.

Taco Bell refutes "where's the beef?" lawsuit.

Twitter is blocked during protests in Egypt.

brand news

In the News: Apple, Foursquare, Google and more

Posted by Caroline Smith on November 23, 2010 05:00 PM

Brands to Watch

Amazon launches mobile price-comparison engine that threatens store retailers.

Apple sells 2 million Beatles songs in first week.

Dolce & Gabbana namesakes indicted on tax evasion charges.

EBS and other Irish banks are up for sale as bailout request puts nation on brink of collapse.

Foursquare takes on the TSA with “Baggage Handler” badge, as TSA launches iPhone app to advise travelers.

Gibson sues PaperJamz paper guitar-maker WowWee and retailers including Toys'R'Us and eBay.

Google allows promoted tweets to real-time search results.Continue reading...

celebrity designers

Madonna to Enter Actual Macy's in Support of Her Brand

Posted by Shirley Brady on September 22, 2010 04:00 PM

Material Girl MacysHaving noted Michael Jackson's virtual meeting place for fans, we'd be remiss if we didn't note that the Material Girl herself will be at Macy's NYC flagship today to support her juniors clothing line.

Madonna, who directed the campaign for the exclusive-to-Macy's line, will appear at the official kick-off (6:30pm ET) along with her daughter Lola, the line's muse and co-blogger, and Gossip Girl star Taylor Momsen, the face of the collection.

Attendance is limited to fans spending a minimum of $75 (from Sept. 19 through today) on items from the collection, and those who won an audition to dance at tonight's launch party.Continue reading...

trademark wars

Madonna Sued Over Material Girl Collection

Posted by Shirley Brady on August 23, 2010 10:35 AM

Madonna has been hit with a lawsuit over the rights to use the "Material Girl" name for her new teen clothing collection for Macy's.

Turns out the pop star, known as the "Material Girl" since she first made it big in the 1980s, never trademarked the name. Who did?

Apparently a clothing manufacturer based in Cerritos, California. L.A. Triumph Inc. says it has held the trademark for the name, under which its sells its line of juniors clothing line, since 1997.Continue reading...

celebrity brandmatch

Madonna Shoots Material Girl for Macy's

Posted by Shirley Brady on July 29, 2010 11:00 AM

Just as her former collaborator Justin Timberlake directed the campaign for his tequila brand, Madonna got behind the camera for her Material Girl collection for Macy's, which debuts Aug. 3. Taylor Momsen, the face of the tween-to-teens clothing collection, talked about Brand Madonna at the photo shoot, where Madonna's daughter (and the collection's muse) Lola was also on hand.

celebrity brandmatch

Madonna for Macy's Parades Momsen

Posted by Shirley Brady on July 15, 2010 03:00 PM

It came as no surprise to find out that Gossip Girl's Taylor Momsen is indeed the face of Macy's Material Girl collection, Madonna's first ever teen clothing line that hits stores on August 3 and will be promoted by Madonna in-person on Sept. 22.

Developed with input from Madonna's resident teen, her daughter Lourdes, the teaser trailer (which you can see after the jump) which debuted last month was unmistakably Momsen.

The bigger mystery: is the collection's blog really written by Lourdes (aka Lola) or one of Macy's junior copywriters?

Continue reading...

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