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when brands collide

Sun Competitors Smell Opportunity After Oracle Takeover

Posted by Barry Silverstein on September 14, 2009 10:54 AM

No sooner did Oracle announce its acquisition of Sun than the brand's rivals began sounding the alarm. According to Information Week, Sun competitor IBM is pitching “Sun-set specials” and running ads bashing Oracle. HP, another Sun competitor, is piling on with its own ads attempting to win over Sun customers.

Oracle wasted little time countering with an ad that assures Sun customers the new owners intend to aggressively invest in Sun hardware and software: "We're in it to win it. IBM, we're looking forward to competing with you in the hardware business."Continue reading...

brand news

Headline Roundup: Fear Fades Edition

Posted by Stephanie Startz on September 11, 2009 09:53 AM

The dark future predicted after 9/11 did not come to pass. [NYT]

Hersheys considers a counterbid for Cadbury as shares fall in Kraft. [Times of London
Motorola debuts a new Android smartphone -- the Cliq in the US and the Dext elsewhere -- seeking to reposition the brand from "a voice centric company to... a mobile internet, data driven company" designed to compete with Apple's iPhone. [FT
Analysis of Obama's strategy to reframe his health care reform plans. [Washington Post]
GM issues a 60-day money-back guarantee to ease consumers anxiety. [CNN
Japan's Suntory and Asahi Breweries have reportedly placed a €2.6bn ($3.8bn) bid before the private equity owners of Orangina, Blackstone and Lion Capital.  [FT]

(More headlines: Environmental Defense Fund, Faberge, Rhapsody, Al Gore) Continue reading...

branded media

NBC Reboots iVillage Yet Again

Posted by Stephanie Startz on September 10, 2009 06:36 PM

NBC Universal made headlines in 2006 when it purchased pioneering women’s interest website iVillage for $600 million. After three years and two failed attempts to establish the brand on television, the jury is still out on whether the acquisition was a stroke of genius or folly.

This week, hoping to reclaim their niche as the premier site for women, iVillage announced a total relaunch, to be rolled out in phases, with a focus on catering to the needs of today’s busy woman through social media tools and mobile applications. Their new Entertainment section claims to be "the only online celebrity entertainment news site designed especially for women.” Continue reading...


Google Searching For Major Publishing Rights

Posted by Reneé Alexander on September 9, 2009 07:01 PM

Google, the “Don't Be Evil” brand, has become embroiled in a legal battle over the playing field for digital books. But what’s fascinating about the entire process—or petrifying, depending on your point of view—are the companies lining up to oppose Google and its 10-month-old settlement with US authors and publishers.

The main combatant is Amazon.com, which is being joined by a couple of familiar companies, namely Microsoft Corp. and Yahoo Inc. They say Google’s agreement violates US laws and would give it too much power in setting prices and—worst of all—stifle competition.

If Google succeeds in the courtroom, it could become the world’s largest books retailer (it already has more than 10 million books in its electronic index) because it will be allowed to add millions more titles to its shelves.

Where will it end?Continue reading...

brand news

Headline Roundup: Beatles For Sale Edition

Posted by Peter Feld on September 9, 2009 05:46 AM

Palm unveils the "cute" smartphone Pixi, aimed at the young [NYT]; HTC, Taiwanese maker of Google's smartphone, begins US ad campaign to establish its brand identity [Ad Age].

BT experiments with stores to sell its broadband service. [BrandRepublic]

Coming soon to American playgrounds: UK brand Liquiband medical glue approved by the US Food and Drug Administration [FT]

Would China's Geely Automotive buy Volvo? Could they manage an international auto brand? [Reuters]

Warner Bros. earned $1 billion this summer, fueled by box office-topping "The Final Destination" [Hollywood Reporter]

The Beatles brand roars to life with today's release of Rock Band: The Beatles and the remastered reissue of their entire catalog. [LA Times]

(More headlines: McDonalds, 9/11 ad fail, deadly fad diets.) Continue reading...

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