brand challengers

Yes Men: The TrickiLeaks of Big Brands

Posted by Sheila Shayon on April 18, 2011 10:00 AM

Move over Ashton Kutcher. The Yes Men are punking brands, as shown in the above trailer for The Yes Men Fix the World movie about Bhopal in 2009.

After it emerged that GE paid no federal taxes last year, a website popped up last week with a URL similar to GE’s press domain, (genewscenter.com) posted a fake press release titled, "GE Responds to Public Outcry – Will Donate Entire $3.2 Billion Tax Refund to Help Offset Cuts and Save American Jobs." The AP fell for it, and reported the story as news.Continue reading...

going green

Christie's Goes for the Green

Posted by Sheila Shayon on March 30, 2011 11:00 AM

Last night in New York, Christie's hosted a star-studded eco-auction and green fashion show, A Bid to Save the Earth. How star-studded? Try a surprise performance by Nicki Minaj, for starters.

In partnership with charitybuzz.com, Christie's event drew celebrities, non-profits, and philanthropists eyeing a host of tempting items for a good cause.Continue reading...

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