event marketing

Adidas Goes All In with 3D Kick-Off

Posted by Shirley Brady on March 21, 2011 04:30 PM

Adidas launched its new global campaign with a 3D projection at its kick-off party in France, where it virtually smashed the Palais du Pharo at Marseilles in front of an audience of 1,000 people. Among the performers: the French DJ duo Justice, featured in the celeb-studded campaign. Watch a longer version below.Continue reading...

More about: Adidas, Launch, Campaigns, Events, 3D, Outdoor, France, Marseilles, Justice, Teddy Riner, Cut Killer, Busy P, DJ Mehdi

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