2014 Brandcameo Product Placement Awards

china

The Week in China: Netflix Binge Watching Spreads, Artist Sees Act Come Full Circle and more

Posted by Abe Sauer on February 21, 2014 12:26 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: House of Cards in China… Ai Weiwei's vase… Heineken… Hengda soccer's sponsorship windfall… Xiaomi… medical tourism and South Korea... WeChat mobile payments… 3M… Disneylands... gold fever... China loves olive oil... Sam's Club… Uniqlo and H&M… Airbus... GM... Furia... KFC's soy milk problem... and more.Continue reading...

brand partners

After a Two-Year Courtship, Facebook Buys WhatsApp to Connect the World

Posted by Sheila Shayon on February 20, 2014 10:57 AM

In its largest acquisition to date, Facebook announced Wednesday that it will buy mobile messaging juggernaut WhatsApp for $19 billion in cash and stock, a massive landgrab that will cement Facebook's international growth plans. 

Widely used in Europe, India and elsewhere for sending text, images, audio and video messages over the internet for free, WhatsApp has 450 million active users, and adds nearly 1 million new users everyday that send over 50 billion messages daily. And while Facebook may rule the messaging roost in the US and Canada, WhatsApp was too far ahead of the international game for Facebook to even consider trying to play catch-up. 

With a youthful user-base that is snapping up mobile technology across emerging markets in Asia, South America and Africa, it's a safe bet to say that most of them will be using a Facebook-owned app in the future despite their growing habits to eschew mainstream social networks like Facebook itself. 

The huge move is indicative of Facebook's coming of age, the New York Times notes: "The company intends to acquire or build a family of applications instead of simply buttressing its core social network."Continue reading...

china

The Week in China: Super Bowl Who? Chinese New Year is Where It's At for Brands

Posted by Abe Sauer on February 7, 2014 04:56 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Spring Festival special messages from Darth Vader, the minions, Legos, Chloe, Newcastle and more… Audi's Sochi viral ad... Wechat's rise and Weibo's decline… KFC and bird flu… Aston Martin recall… fat internet users… wearable tech… Porsche and Volvo's cutting edge… gunning for Xiaomi... sales crash for liquor makers… Avon settles… and more.Continue reading...

app watch

China's WeChat Stages a Blitz to Capture US Mobile Users

Posted by Sheila Shayon on January 29, 2014 01:41 PM

WeChat, China's wildly popular messaging app is trying hard to get US mobile users in on the conversation.

Developed by Shenzhen-based Tencent Holdings, WeChat currently has over 272 million registered users in China and 100 million more overseas, where it just overtook Facebook in Indonesia. And now with a new ad campaign, WeChat has set out to conquer the major US market. 

Tencent is asking consumers with Google accounts to connect them to WeChat and invite their Google contacts to join. If five new members sign up, users will receive a $25 Restaurant.com gift card through Jan. 31. The effort follows Tencent's $200 million advertising investment in a global campaign that starred soccer star Lionel Messi. 

But competition is fierce in the US, where WeChat (and everyone else) is already outnumbered by startup WhatsApp, which has 300 million monthly active users, as well as Facebook's messenger app and Spapchat, which receives 400 million messages a day.Continue reading...

e-commerce

Taking a Cue from China, eBay Will Reportedly Open Online Brand Mall

Posted by Sheila Shayon on January 20, 2014 10:46 AM

eBay is reportedly boosting its e-commerce reputation by going from resale hotspot to direct-to-consumer trusted e-tailer. According to a report from Macquarie analyst Ben Schachter, eBay is planning on opening "The Plaza," an online mall that will allow major brands to sell their goods directly to consumers. 

Schachter said brands can now sell through eBay "'without having to worry about weakening their brand' by placements alongside second-hand goods,” the Wall Street Journal reports.

eBay’s pivot to direct-to-consumer sales dramatically expands its retail hub in an offensive move against Amazon and Chinese e-commerce powerhouses, including Alibaba’s Tmall, which has 70,000 digital storefronts from brands including Apple, Nike and Gap, Alibaba-owned Taobao and Tencent.

While the e-commerce site has yet to confirm the reports, eBay spokesman Ryan Moore told CNET, "EBay partners with brands, designers and retailers—and sellers of all sizes—to help them grow their business. As such, we are always exploring new, innovative ways to help them market directly to eBay's global audience and connect them to the things they need and love.”Continue reading...

china

The Week in China: Year of the Horse Brand Blitz, Bitter Bitcoin and more

Posted by Abe Sauer on December 6, 2013 12:38 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: The Year of the Horse commemorative products... Bitcoin vs.  China... Ford brings Mustang to China... L'Oreal gets Fan Bingbing... Carrefour grows... Volvo up... Suzuki gets "Authentic"... Toyota signals an end of Japan automaker woes... Qoros sells "made in China"... Arnie sees the sights... and more.Continue reading...

china

The Week in China: Tourism's Death Trap, Auction House Tussle and more

Posted by Abe Sauer on October 11, 2013 01:42 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Chinese tourism boom has a downside… auction house war in the making…  Starbucks struggling… Apple in Hong Kong… dumpling billionaire… Crayola charges into China… Alibaba-Tencent fight over mobile payments… Moët & Chandon on a boat… Maison Birks… and more.Continue reading...

china

The Week in China: 'Local Boss' iPhones, China's 1,600 Sq Mile Car, Bimbo's Old Bread and more

Posted by Abe Sauer on September 27, 2013 03:49 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: China's upcoming car problem… iPhone's "local boss" model is a success… stunts to sell property… Jolin's Swarovski music video… Liu Wen for Coach… Puma's unwanted endorsement… $40K of Barbies… bribery charges for everyone!… Bimbo's old bread… BA's panda plane... and more.Continue reading...

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