Posted by Dale Buss on February 17, 2015 09:15 AM
Nissan "With Dad" commercial wins YouTube Super Bowl Ad Blitz (more in our Q&A with SVP Fred Diaz).
Lance Armstrong is ordered to pay $10 million to promoter who helped expose his doping fraud.
New York Fashion Week sees social marketing go mainstream as Tommy Hilfiger shows NFL fever on brand's 30th anniversary.
JetBlue's new CEO struggles to appease Wall Street and passengers while Starwood Hotels CEO resigns in "mutual" agreement.
Apple creates auto industry nightmare with EV plan as Apple Watch not seen as ready for full health tracking, despite ordering more than 5 million watches for initial run.Continue reading...
Posted by Shirley Brady on February 16, 2015 09:31 AM
Apple improves iMessage and FaceTime security following hack as electric car news trickles out, Jony Ive is profiled in The New Yorker and Apple Pay earns the White House seal of approval.
LG releases luxury smartwatch (the Urbane, above) with Android ahead of Mobile World Congress as brand takes Samsung spat to YouTube.
Amazon drone air delivery plan faces setback with FAA move to regulate space.
Hershey faces backlash for move to ban UK-made Cadbury chocolates in the US.
adidas gets endorsement from Pharrell Williams in midst of Kanye West New York Fashion Week hype.Continue reading...
Posted by Dale Buss on February 2, 2015 09:15 AM
Super Bowl 49 saw New England Patriots beating Seattle Seahawks in thriller, as ads ran and pundits weigh in on this year's serious tone, including many nods to Dad. Also:
• Budweiser "Best Buds" puppy won USA Today's Big Game ad meter as Nationwide brought on the tears
• McDonald's launched Pay With Lovin' campaign and promoted other Super Bowl advertisers on social media
• Esurance kicks off new branding campaign with ads featuring Bryan Cranston and Lindsay Lohan
• T-Mobile made separate ads for live streaming and TV in a big presence
• Weight Watchers gets attention for its tough love adContinue reading...
Posted by Dale Buss on December 16, 2014 09:16 AM
Burberry features two black models—Naomi Campbell and Jourdan Dunn—in a first for new campaign.
Google prepares e-commerce offensive to challenge Amazon.
IHG buys boutique hotel chain Kimpton.
Sony Pictures CEO vows hackers "will not take us down" as Tencent strikes China music-distribution deal with Sony Music.
Sydney comes together after attack at Lindt cafe shocks Australia and the world, while Taliban attack school in Pakistan and kill more than 100 students. Continue reading...
Posted by Dale Buss on November 25, 2014 09:19 AM
JetBlue and content providers offer Fly-Fi.
Honda apologizes for under-reporting air bag issues since 2003.
ING slashes 1,700 jobs.
Sony joins Emirates and others in dropping World Cup sponsorship as Coca-Cola adds to pressure on FIFA.
Amazon offers help finding local handymen, tests out-of-home subway shopping digital kiosks in NYC.Continue reading...
social media watch
Posted by Abe Sauer on November 3, 2014 06:11 PM
Rumors of Weibo's death have, apparently, not been exaggerated.
Weibo—an Alibaba property—was once the golden goose of China's booming social media scene. It eclipsed Facebook and Twitter, and looked like it would eventually rule the world. Brands and celebrities—both foreign and domestic—rushed to open Weibo accounts. The platform looked unstoppable. Then, a year ago, China's leaders began a censorship campaign that would lead to the behemoth's swift decline.
Following a 2013 crackdown on "rumormongering" that heavily focused on Weibo bloggers and especially "Big V" verified accounts, the social site lost close to 28 million users. That coincided with a 9 percent decline in growth for Weibo in 2013. Both the number of users and their engagement levels have continued to drop rapidly, particularly in light of the heavy censorship on Weibo over the recent protests in Hong Kong, which has done little to improve the platform's image.Continue reading...
Posted by Sheila Shayon on August 29, 2014 01:06 PM
Three Chinese billionaires are partnering to take on Alibaba as it prepares for what may be the largest IPO ever.
Wanda Group, China’s largest commercial land developer, Tencent Holdings and Baidu, will create a 5 billion yuan ($813 million) joint venture e-commerce company, "Wanda E-Commerce Company" that Wanda will control 70 percent of. The venture marries Tencent’s WeChat social messaging network, Baidu’s search engine prowess and Wanda’s 40 hotels, 49 commercial holdings and 40 department stores in a Chinese market that is already home to the world's biggest e-commerce operations, which are projected to hit $395 billion by 2015
“It’s a very interesting battle to watch—three top rich people join hands to challenge another bigger billionaire,” Cao Lei, director of the China E-Commerce Research Center, told Bloomberg. “The new venture will not be an immediate challenge to Alibaba. Rome can’t be built in a day.”
Indeed, Alibaba is a lot to reckon with. In the last quarter, the company's income rose to $1.1 billion, 42 percent higher than Amazon and eBay combined for the same period. Jack Ma, Alibaba’s founder, is China’s richest person with $21.8 billion, according to the Bloomberg Billionaires Index.Continue reading...
Posted by Dale Buss on August 29, 2014 09:34 AM
Abercrombie & Fitch sheds logo-bearing clothes as Hollister brand struggles in UK.
China's Tencent, Baidu, and Wanda set up e-commerce company to take on Alibaba.
Google develops delivery drones in Project Wing as its tech chief is considered leading candidate for US CTO.
Rovio Entertainment, parent company of Angry Birds franchise, says CEO will step down amid company's struggles.
Walmart looks online for Chinese growth.
MORE BRAND NEWS
Apple tries its midas touch on wearables.
Bud Light faces backlash over town-takeover stunt.
Centerplate faces calls for ouster of CEO after he abuses dog on video.
Dairy Queen investigates possible data breach.
Denny's arrives in New York City with $300 champagne brunch.Continue reading...