personal brands
Posted by Dale Buss on March 19, 2012 12:28 PM

In the old days, states and cities used to go after one another hammer-and-tong to land a big new manufacturing plant with millions of dollars in tax rebates, road construction and other financial incentives. Just bring the jobs, they said, and all these goodies are available to you.
Today's equivalent is the chase to bring Peyton Manning to either Tennessee, San Francisco or Denver. The Titans, 49ers and Broncos were all in the running to sign the future-Hall-of-Fame quarterback now that he and the Indianapolis Colts have parted ways.
And while Manning has decided he's heading to the Denver Broncos, at least one brand tried to woo the legendary quarterback to its homestate: Tennessee-based Nissan.Continue reading...