2014 Brandcameo Product Placement Awards

brand launch

Al Jazeera Ready to Take On Reputation in US with Journalism-Heavy News Network

Posted by Sheila Shayon on August 14, 2013 05:56 PM

Al Jazeera America, already dubbed AJAM, an offshoot of the Al Jazeera media conglomerate funded by the government of Qatar, is readying to make its debut in a market where it already has history—though it hopes US viewers will quickly forget that.

After buying its way in on the back of Al Gore's failed Current TV, the network, which has 70 offices around the world, has set up shop in dozens of markets across the US, where it is headquartered in New York but also has bureaus in underserved cities including Seattle, Nashville and Detroit. Aiming to corner the nonpartisan, investigative journalism market that has all but disappeared from US news networks, the brand faces a unique and trying flaw in its reputation. Al Jazeera seems to jar only one memory in the minds of Americans—9/11. 

Prior to its foray into mainstream US media, Americans had only heard Al Jazeera's name in relation to grainy al-Qaeda videos delivered from the hands of terrorism mastermind Osama Bin Laden and anti-American views on the wars in the Middle East. While years have passed since Bush-era Defense Secretary Donald Rumsfeld accused the network of "promoting terrorism," the network is still very conscious of the sensitivities to the brand in the US market—so much so that the new branch's acronym, AJAM, was quickly adopted to create a decided mental break from its parent company and affiliates.Continue reading...

political brands

World Celebrates as Obama Announces Osama bin Laden Death

Posted by Shirley Brady on May 1, 2011 11:17 PM

Breaking news tonight: Osama bin Laden is dead with his body in the possession of the US military, according to US media reports tonight including the New York Times, above — a fact that many people found out about on Facebook and Twitter.

President Obama confirmed the Al-Qaeda leader's death in a speech that was broadcast on TV and on the White House website. Stating that "Justice has been done," without a doubt it was the defining speech of his administration, a US military victory and a milestone in US history and the war on terror.Continue reading...

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