The Big Game

Dannon, Toyota, Bank on Cultural Nostalgia for Hit Super Bowl Ads

Posted by Dale Buss on January 22, 2014 02:47 PM

Even as Volkswagen's Super Bowl teaser is spoofing previous ads in the Big Game and other commercials by automotive competitors, Toyota and Dannon are digging deep into the well of American cultural nostalgia also.

Dannon's teaser for its third consecutive Super Bowl appearance, this one on behalf of its Oikos Greek-yogurt brand, reunites previous spokesman John Stamos with the other two guys in the cast of the ancient sitcom, Full House, Bob Saget and Dave Coulier. The joke is that the three guys are still stuck in the same domestic arrangement nearly 20 years after the ABC show finally wrapped in 1995.

There's huge attention to Greek yogurt in this Super Bowl advertising season because Chobani, the creator of the segment in the US market, is planning its own first Super Bowl ad.Continue reading...

celebrity brandmatch

Weight Watchers Update Helps Women, So Why Not Men?

Posted by Dale Buss on January 17, 2012 11:01 AM

Weight Watchers has been bucking the tide in the weight-loss business during the year since introducing a huge wrinkle in its long-used diet-evaluation system, called Points Plus. And now, the company wants to apply its new success formula to male dieters.

Even though January is the seasonal high tide for Weight Watchers, Jenny (Craig), Nutrisystem and other dieting brands, overall the weight-loss business has been getting leaner these days. Recessionary times and consumers taking a dollar-saving, individualized approach to weight loss have been largely to blame for a lagging industry performance that gained only 2 percent last year compared with a traditional 6-percent year-on-year improvement.

That's one big reason Nutrisystem has increased its focus on men.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements