2014 Brandcameo Product Placement Awards

celebrity brandmatch

Kate Moss Debuts as New Face of Mango

Posted by Shirley Brady on January 24, 2012 12:45 PM

Kate Moss has taken over from Isabeli Fontana as the global face of Spanish brand Mango, which calls Moss an "urban, independent and bold woman."

The British supermodel's first TV commercial for the chain (directed by Terry Richardson, above, it shows looks from its spring 2012 collection) was released on Twitter this morning — and follows last year's viral video promotion for the brand's fall/winter 2011 collection featuring Moss and Richardson on the lam, as you can watch below.Continue reading...

brand bites

Brand Bites Keeps Tabs on Four Loko

Posted by Abe Sauer on May 20, 2011 12:00 PM

Remember Four Loko, the "blackout in a can" that was pulled off US store shelves last year? It's back (in trouble).

Below, celeb chefs, celeb photographers and more.Continue reading...

brand collaborators

When the Branding Gets Tough: Emporio Armani Collaborates With Filmmakers

Posted by Shirley Brady on February 23, 2011 12:00 PM

Emporio Armani released more from its series of short film projects in collaboration with magazine/media creatives for London Fashion Week.

Katie Price's turn as a Hitchcock-inspired damsel in distress has been followed up by a short (above) directed by Jamie Morgan for POP; and after the jump, Irresistible, a dark and edgy short directed by Alex Lindahl for Italy's Muse magazine.Continue reading...

celebrity brandcasting

Lady Gaga Grammys Eggsit: The Taiwan Animated Version

Posted by Shirley Brady on February 14, 2011 11:00 AM

The hair's a little off, but the Taiwanewz phenom that is NMA.tv has just released its take on Lady Gaga's eggciting Grammys appearance last night. The stunt helped propel her new single, Born This Way, to #1 on Billboard's top 100 chart today, and she'll be appearing on Jay Leno's NBC show tonight.

Gaga, meanwhile, is poised to appear in ads for her latest endorsement deal — the New York-based Supreme skater fashion brand. The relatively NSFW campaign, shot by controversial photographer Terry Richardson (who accompanied her to the Grammys) can be viewed here.

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