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brand challenges

After Ousting Founder Dov Charney, Did American Apparel Boot Its Brand Too?

Posted by Abe Sauer on June 19, 2014 11:06 AM

Nearly a decade ago, Dov Charney called me from the back of a limousine (I only knew it was a limousine because he told me). Charney had emailed me earlier "to have a dialogue with you about some of the interesting points you raise in your article."

That article was a brandchannel profile of the fast-rising American Apparel brand and sweatshop claims that ultimately concluded that "AA’s founder Dov Charney is himself the greatest threat to American Apparel’s future." Charney eventually begged off that talk, saying we should do a proper interview after the Athens Olympics. We proceeded to play phone tag for the next three years, and I never spoke to him again.

And now I don't need to—at least not in the context of his strategy for American Apparel. The brand's board voted 5-0 to oust Charney, citing “an ongoing investigation into alleged misconduct.”

Charney's "alleged misconduct"—much of it sexual in nature—has been well-documented for years. In fact, Charney is so well-known for his misbehavior that he's become a bit of a cliche, often lumped in with controversial fashion photographer Terry Richardson—and an eyesore for the American Apparel brand.Continue reading...

celebrity brandmatch

Kate Moss Debuts as New Face of Mango

Posted by Shirley Brady on January 24, 2012 12:45 PM

Kate Moss has taken over from Isabeli Fontana as the global face of Spanish brand Mango, which calls Moss an "urban, independent and bold woman."

The British supermodel's first TV commercial for the chain (directed by Terry Richardson, above, it shows looks from its spring 2012 collection) was released on Twitter this morning — and follows last year's viral video promotion for the brand's fall/winter 2011 collection featuring Moss and Richardson on the lam, as you can watch below.Continue reading...

brand bites

Brand Bites Keeps Tabs on Four Loko

Posted by Abe Sauer on May 20, 2011 12:00 PM

Remember Four Loko, the "blackout in a can" that was pulled off US store shelves last year? It's back (in trouble).

Below, celeb chefs, celeb photographers and more.Continue reading...

brand collaborators

When the Branding Gets Tough: Emporio Armani Collaborates With Filmmakers

Posted by Shirley Brady on February 23, 2011 12:00 PM

Emporio Armani released more from its series of short film projects in collaboration with magazine/media creatives for London Fashion Week.

Katie Price's turn as a Hitchcock-inspired damsel in distress has been followed up by a short (above) directed by Jamie Morgan for POP; and after the jump, Irresistible, a dark and edgy short directed by Alex Lindahl for Italy's Muse magazine.Continue reading...

celebrity brandcasting

Lady Gaga Grammys Eggsit: The Taiwan Animated Version

Posted by Shirley Brady on February 14, 2011 11:00 AM

The hair's a little off, but the Taiwanewz phenom that is NMA.tv has just released its take on Lady Gaga's eggciting Grammys appearance last night. The stunt helped propel her new single, Born This Way, to #1 on Billboard's top 100 chart today, and she'll be appearing on Jay Leno's NBC show tonight.

Gaga, meanwhile, is poised to appear in ads for her latest endorsement deal — the New York-based Supreme skater fashion brand. The relatively NSFW campaign, shot by controversial photographer Terry Richardson (who accompanied her to the Grammys) can be viewed here.

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