Posted by Mark J. Miller on May 1, 2012 10:07 AM
UGG Australia boots aren’t generally the things you want to pull on when the weather outside gets frightful, but the mild winter may have hurt overall sales in the last quarter for Deckers, the boot’s manufacturer.
SeekingAlpha.com opines that even though parent company Deckers owns other brands such as Teva and Sanuk, the company is made or broken on the success of UGG.
“We think the exceptionally mild weather created a tough selling environment, which dragged down sales and hurt pricing in the first quarter,” the site notes. “We also think some pent-up demand may accumulate because consumers didn't really have the opportunity to dress for the weather as much as they might in other years.”
The good thing is that Ugg boots are positioned as a classic — they don’t change too much year-to-year so whatever didn’t sell this winter can just be trotted out again next year. As SeekingAlpha points out, “UGG boots aren't merely a fad, but rather a staple of the American female's closet.”
Of course, UGG designs for men, too, as the brand's spring campaign and Tom Brady endorsement in the U.S. points out. And the brand offers more than just its iconic sheepskin boot.
All that doesn’t help Deckers at the moment.Continue reading...
Posted by Dale Buss on May 3, 2011 09:00 AM
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Diet Pepsi ads fared best during Royal Wedding telecasts as viewers mostly ignored commercials.Continue reading...
Posted by Dale Buss on May 2, 2011 09:00 AM
In the wake of Osama bin Laden takedown by US, tock markets rally, Facebook page "Osama bin Laden is Dead" takes off as Obama congratulated by GOP including Dick Cheney, who said "the war goes on" — a cautionary note reinforced by security alerts and travel precautions.
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DuPont raises offer for Danisco in food-ingredients bid.Continue reading...
Posted by Barry Silverstein on March 22, 2011 02:00 PM
Today is World Water Day — an international observance that grew out of the 1992 United Nations Conference on Environment and Development. Each year, the theme changes; this year, it's "Water for Cities: Responding to the Urban Challenge."
The fact that this year's World Water Day comes on the heels of the devastating Japanese earthquake, tsunami and radiation threat just calls all the more attention to the importance of water as a precious natural resource.
Even as Japan struggles to distribute clean water, food, and other vitally needed items, it is remarkable to think that Haiti continues to have its own post-earthquake issues with clean water, as indicated in Dow's World Water Day campaign.
The reality is clean water is becoming more of an issue for the world's people, and big brand marketers like Dow and Procter & Gamble (P&G) are stepping up to call attention to the issue and to help.Continue reading...
Posted by Jennifer Sokolowsky on December 3, 2010 02:15 PM
You might be a fashionista now, but you definitely had your granola phase back in college — you know, patchouli, hemp bracelets, Tevas. Well, if you're feeling nostalgic about those days of dreadlocks and jam bands but couldn't ruin your current image by wearing sport sandals, designer Grey Ant and Teva have collaborated to create just the thing for you: Teva stilettos.
Yes, you heard that right. We're talking sturdy straps, grip-sole construction and vaguely tribal patterns, all on top of a 4-inch stacked heel. These walking contradictions come in two styles: "Worlds Unite" in black and white with a Velcro closure, and "Natural" in tan with a buckle. To be worn with socks if you really want to make a statement (warmth and ventilation!)Continue reading...
Posted by Dale Buss on November 29, 2010 09:10 AM
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Audi puts focus on US Sunday TV advertising.
Batten & Company, a new unit of BBDO, opens shop.
Black Friday sales saw more foot traffic but lower-than-expected sales as retailers cross fingers for Cyber Monday.
BP is commissioning a feature-length documentary about the Deepwater Horizon oil spill — but the company says it is not intended to scrub its reputation clean.
Delta and Southwest Airlines aim to emerge from among branding-challenged air carriers.Continue reading...