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sporting brands

Step Aside, Toe Shoes: Hoka One One is Running Past You, With Sole

Posted by Mark J. Miller on February 17, 2015 12:06 PM

Hoka One One running shoe

The running world has embraced barefoot running since 2009’s “Born to Run” showed the world that doing such a thing wasn’t just for the complete oddballs and might be medically sound.

Now, though, some runners seem to be going in the other direction. Instead of taking their shoes off or strapping on some minimalist footwear, some are putting on “maximalist” shoes, ones that have a whole lot of extra cushioning.

According to the New York Times, the Hoka One One brand is leading the way in this new movement, signing up brand ambassadors and pulling in $48 million in sales last year, a 350 percent increase from 2013.Continue reading...

brand news

In the News: Best Global Green Brands, Apple, Mozilla and more

Posted by Alicia Ciccone on June 12, 2013 09:31 AM

In the News

Interbrand announces the 2013 Best Global Green Brands report. 

Apple hopes new campaign will solidify aging brand's reputation of reliability. 

Mozilla launches campaign against NSA spying. 

Walgreen to pay $80 million to settle DEA prescription drug suit. 

Altria Group launches MarkTen e-cigarette, but only in Indiana. 

Cadillac hopes custom-built agency will help boost launch of new CTS. 

Ernst & Young says digital entertainment revenue will surpass tradiitonal media by 2015. 

Pfizer, Takeda reach $2.15 billion settlement with Teva, Sun Pharma.Continue reading...

fashion therapy

Easy Winter Means Tough Times for UGG

Posted by Mark J. Miller on May 1, 2012 10:07 AM

UGG Australia boots aren’t generally the things you want to pull on when the weather outside gets frightful, but the mild winter may have hurt overall sales in the last quarter for Deckers, the boot’s manufacturer.

SeekingAlpha.com opines that even though parent company Deckers owns other brands such as Teva and Sanuk, the company is made or broken on the success of UGG.

“We think the exceptionally mild weather created a tough selling environment, which dragged down sales and hurt pricing in the first quarter,” the site notes. “We also think some pent-up demand may accumulate because consumers didn't really have the opportunity to dress for the weather as much as they might in other years.”

The good thing is that Ugg boots are positioned as a classic — they don’t change too much year-to-year so whatever didn’t sell this winter can just be trotted out again next year. As SeekingAlpha points out, “UGG boots aren't merely a fad, but rather a staple of the American female's closet.”

Of course, UGG designs for men, too, as the brand's spring campaign and Tom Brady endorsement in the U.S. points out. And the brand offers more than just its iconic sheepskin boot.

All that doesn’t help Deckers at the moment.Continue reading...

brand news

In the News: AT&T, McQueen, P&G and more

Posted by Dale Buss on May 3, 2011 09:00 AM

In the News

AT&T caps customers' broadband usage; plans Groupon competitor.

Audi plans extra shifts to trim waiting time for SUVs.

Chrysler head Marchionne details impact of Japan crisis on output.

Community Health raises hostile bid for Tenet.

Consumer Reports teams with Billshrink to offer service-comparison tools.

Diet Pepsi ads fared best during Royal Wedding telecasts as viewers mostly ignored commercials.Continue reading...

brand news

In the News: Obama/Osama, Chrysler, Facebook and more

Posted by Dale Buss on May 2, 2011 09:00 AM

In the News

In the wake of Osama bin Laden takedown by US, tock markets rally, Facebook page "Osama bin Laden is Dead" takes off as Obama congratulated by GOP including Dick Cheney, who said "the war goes on" — a cautionary note reinforced by security alerts and travel precautions.

Air France black box found from Rio-to-Paris flight in 2009.

Amazon apologizes for outage.

Berkshire Hathaway chief Warren Buffett distances himself from Sokol affair.

Boston Globe reportedly will be subject of a purchase bid.

Chrysler reports its first net profit since bankruptcy.

Dish Network agrees to pay $500M to settle TiVo dispute.

DuPont raises offer for Danisco in food-ingredients bid.Continue reading...

doing good

World Water Day Highlights Japan's Ongoing Challenge

Posted by Barry Silverstein on March 22, 2011 02:00 PM

Today is World Water Day — an international observance that grew out of the 1992 United Nations Conference on Environment and Development. Each year, the theme changes; this year, it's "Water for Cities: Responding to the Urban Challenge."

The fact that this year's World Water Day comes on the heels of the devastating Japanese earthquake, tsunami and radiation threat just calls all the more attention to the importance of water as a precious natural resource.

Even as Japan struggles to distribute clean water, food, and other vitally needed items, it is remarkable to think that Haiti continues to have its own post-earthquake issues with clean water, as indicated in Dow's World Water Day campaign.

The reality is clean water is becoming more of an issue for the world's people, and big brand marketers like Dow and Procter & Gamble (P&G) are stepping up to call attention to the issue and to help.Continue reading...

fashion therapy

Getting High with Grey Ant and Teva

Posted by Jennifer Sokolowski on December 3, 2010 02:15 PM

You might be a fashionista now, but you definitely had your granola phase back in college — you know, patchouli, hemp bracelets, Tevas. Well, if you're feeling nostalgic about those days of dreadlocks and jam bands but couldn't ruin your current image by wearing sport sandals, designer Grey Ant and Teva have collaborated to create just the thing for you: Teva stilettos.

Yes, you heard that right. We're talking sturdy straps, grip-sole construction and vaguely tribal patterns, all on top of a 4-inch stacked heel. These walking contradictions come in two styles: "Worlds Unite" in black and white with a Velcro closure, and "Natural" in tan with a buckle. To be worn with socks if you really want to make a statement (warmth and ventilation!)Continue reading...

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brand news

In the News: Apple, BP, Delta and more

Posted by Dale Buss on November 29, 2010 09:10 AM

In the News

Airtel's new logo — "blobby" or "modern, vibrant and friendly"?

Apple is preparing for patent showdowns with Nokia, Motorola and HTC.

Audi puts focus on US Sunday TV advertising.

Batten & Company, a new unit of BBDO, opens shop.

Black Friday sales saw more foot traffic but lower-than-expected sales as retailers cross fingers for Cyber Monday.

BP is commissioning a feature-length documentary about the Deepwater Horizon oil spill — but the company says it is not intended to scrub its reputation clean.

Delta and Southwest Airlines aim to emerge from among branding-challenged air carriers.Continue reading...

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