place branding

One of Four Lucky US States Is Going to Land the Tesla Factory Mother Lode

Posted by Dale Buss on February 27, 2014 03:37 PM

Get ready for the mother of all site-location battles as four Southwestern states attempt to lure the highly anticipated, multibillion-dollar new "gigafactory" that is supposed to be churning out state-of-the-art batteries for Tesla cars and other purposes within three years.

The competition and attention likely will rival that garnered by General Motors' Saturn project in the Eighties. After an unprecedented bidding and lobbying war by states across the country, Saturn landed in Tennessee and did a good bit to change GM and the auto industry before the company knocked the brand out of its orbit five years ago as part of the federal bailout.

Tesla already said it had narrowed its choice to Arizona, Nevada, New Mexico and Texas for a plant that would cover 10 million square-feet and employ 6,500 people. But considering that the plant is one of the biggest economic-development prizes in recent American history, the hoopla will be endless.Continue reading...

tech in the spotlight

Apple Launches 'Made in USA' Campaign with New Mac Pro

Posted by Sheila Shayon on December 20, 2013 08:02 PM

Apple is now taking orders for its new all-American Mac Pro computer, the first product in its $100 million “Made in the USA” drive announced in October.

The cylindrical computer that looks like a "space-age trash can or small jet engine," according to Ad Age, is the first Apple product made from domestically manufactured components. Containing Intel's latest Xeon chip, it has a starting price of $2,999 and can reach up to $3,999 depending on the chip’s power and memory. 

More than 2,000 people in 20 states are working on the Mac Pro, according to the company.Continue reading...

viral buzz

After Texas Filibuster, Mizuno Shoe Brand Unintentionally Takes Center Stage

Posted by Abe Sauer on June 27, 2013 02:46 PM

How prepared Texas State Senator Wendy Davis was when she began her now historic filibuster of an abortion bill on the floor of the Texas legislature is unclear. She was certainly unprepared enough to haven't secured a deal with Mizuno, the athletic brand of footwear she made iconic.

"Mizuno was surprised by the sudden spotlight focused on our flagship running shoe," the company told brandchannel in an email. And even though the brand said "there are no metrics that suggest a spike in sales" it was encouraged that its "Wave Rider fans seem to be excited to see such attention on their favorite running shoe."

On her way to making a name for herself politically, Democratic Texas Senator Davis appears to have unintentionally made quite a name for the Mizuno running shoe brand.Continue reading...

It's Official: 'Breastaurant' Trademarked by Texas Sports Bar

Posted by Mark J. Miller on April 12, 2013 03:15 PM

Hooters may be the first place consumers think of when the term “breastaurants” comes up, but a Texas eatery is aiming to change that.

Bikinis Sports Bar and Grill, which features big-breasted gals in bikinis and short shorts serving up food, hula hooping, and, wait for it—jumping on a trampoline—has armed itself in the battle of mammary-obsessed food chains. Bikinis has trademarked the term “breastaurants” and God help anybody who tries to use it without their permission. 

Take that, Twin Peaks, Mugs N Jugs, Tilted Kilt and, most specifically, Hooters!Continue reading...

place branding

Colorado's Next Tourism Slogan: 'One Toke Over The (State) Line'?

Posted by Dale Buss on April 4, 2013 02:41 PM

Colorado is launching its biggest-ever branding campaign, and it's aimed at entrepreneurs rather than tourists. But so far the effort doesn't account for the 800-pound, weed-smoking elephant in the room.

The Rocky Mountain State is attempting to pitch itself as an entrepreneur's paradise under the new "Making Colorado" campaign commissioned by Gov. John Hickenlooper and led by Aaron Kennedy, founder of Noodles & Co. Colorado has a lot to build on in that regard: The state has always birthed tech and energy startups, and the Boulder area has long been one of the nation's hottest spots for better-for-you food startups.

But let's face it: Since November, any face that Colorado presents to the rest of America has to deal with the obvious issue of whether the state celebrates, allows or restricts marketing of the fact that it voted to legalize recreational marijuana use within its borders.Continue reading...

rebranding

After a Rough 2012, Colorado Looks to Emulate Rebrands of Texas and Others

Posted by Mark J. Miller on February 4, 2013 11:04 AM

When a state or a city becomes synonymous with a tragedy or urban decline, how does it move forward? 

Colorado is the latest state to face this question in the wake of last summer's mass shooting in Aurora. As the nation grapples with gun control, mental illness and public safety after a rash of gun violence, Colorado is left with an issue of perception beyond its borders. 

"When something hits the press and it may not be good, Colorado gets known for that," Jeff Donaldson, account director for the state’s new brandCO program, told the Denver Post. "Our goal as a state should be to have a brand that rises above all that."Continue reading...

chew on this

Meet the McDonald's Nutrition-Information Kiosk, Texas Style

Posted by Dale Buss on February 27, 2012 03:55 PM

McDonald's franchise owners often are as savvy as brand executives, and perhaps a shade more entrepreneurial. Witness the case of the owner of three McDonald's franchises in suburban Dallas-Ft. Worth, whose better-for-you innovation could ripple throughout the chain.

No, it's not an unauthorized menu item like some smokin'-hot Texas barbecue version of McRib. And it may not be as high-tech as the design concept being piloted by McD's in France. What Jonathan Chan devised is an interactive nutritional kiosk that helps visitors to his restaurant in Richardson, Texas, to understand the nutritional value, or lack thereof, of everything on the menu and even to assist in planning their meals.Continue reading...

brand news

In the News: Yelp IPO, JLo x Gucci x Fiat, Newsweek Woes & more

Posted by Dale Buss on November 18, 2011 09:02 AM

In the News

Accenture introduces global brand campaign.

Alamo trademark flap resolved in Texas.

Anna's Thins cookies adopt a new look.

Apple's iPad tested as voting device in Oregon, continues "App Store" fight with Amazon.

Best Buy ups holiday spending and introduces "Game On, Santa" campaign.

Boeing wins its biggest-ever commercial-jet deal even as mechanism for deal is criticized.

Cannes adds Mobile Lions award.

Coach pushes for China to become its No. 1 market within three years.

Deutsche Borse and NYSE seek to appease European Union.

Fiat introduces another TV commercial featuring Jennifer Lopez and its Gucci edition.Continue reading...

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