Virtual Business Cards Challenge Brands

Paper's out, digital's in — particularly when it comes to business cards. Despite the time and money that companies invest in compelling logos, in today's connected era, companies need to accept the fact that consumers are "swapping digits" virtually and digitally.

One of the biggest mobile apps, Bump, allows smartphone users to share business information phone-to-phone based on proximity. You can exchange phone numbers, photos, and friends. And, as Mashable notes, it “emulates the ritual exchange of business cards by including a physical aspect to the information swap.” No wonder it's seen over 10 million downloads since launching in March.

While technology for the exchange of personal data is growing, the issue of aesthetics remains a key challenge. As pixels and bits replace paper and ink, the nuance of design remains the core factor in communicating a brand, whether personal or corporate.Continue reading...