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Is Donald Trump Really a $3 Billion Brand?

Posted by Barry Silverstein on November 25, 2011 02:05 PM

Whatever opinion one might hold of "The Donald," there's no denying that Donald Trump is a master of publicity.

The relentless self-promoter has transcended his notoriety in real estate. He has morphed into a national celebrity due to his appearances on his own reality television shows ("You're fired!" made him a household star on NBC's The Apprentice) and, more recently, his short run as a Presidential candidate, where he got plenty of press for questioning the authenticity of President Obama's birth certificate.

But why stop there? Trump is also a best-selling author, and his latest book, Time to Get Tough, is already stirring up a bit of controversy. 

In the book, Trump makes the expansive claim that his net worth is something on the order of $7 billion — around $4 billion more than Forbes' estimate of the mogul's net worth. A close look at the numbers Trump reports includes assets of $1.37 billion in commercial properties, $1.22 billion in private clubs, $652 million in co-owned properties, $261 million in properties in development, and $20 million for the Miss Universe pageant (Trump's estimate of value). He says he's sitting on top of $270 million in cash and debt of $379 million.

Uh, excuse me, but that doesn't add up, does it? That's because, according to Trump, his biggest asset is something he calls "brand value," which he estimates to be around $3 billion.Continue reading...

Brands to Watch: Dior, Bing, Moet and more

Posted by Shirley Brady on May 12, 2011 06:00 PM

Brands to Watch

American Express forms venture with French luxury e-tailer, vente-privee.com.

Ashton Kutcher tipped to fill Charlie Sheen void on Two and a Half Men.

Bing continues to capture more searches as Microsoft's antitrust saga comes to an end.

BlackBerry product placement on BBC version of The Apprentice raises eyebrows.

BMW and Audi vie for luxury auto lead.

Bravo TV star Bethenny Frankel sued by former manager for a piece of her just-sold business.

Chevron criticized for corporate citizenship campaign in California.

Facebook claims no smear campaign intended by PR firm Burson-Marsteller vs. Google.Continue reading...

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