Interbrand IQ: The Best Asian Brands Issue

rss

brandcameo

At the Movies: Green Lanterns, Pesky Penguins, Grey Ladies

Posted by Abe Sauer on June 17, 2011 06:00 PM

The big question this weekend isn't whether Green Lantern will have any product placement, but how much product placement. As we've already seen in the above clip, Subway — an official 'partner' of the film — has worked its way into the background of a scene.

We've already looked at the movie's product partners. So what else does the weekend hold for product placement trainspotters?Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein