McDonald's Answer to McRib Down Under: Shane Warne

McDonald's recent hype around the Legend of McRib return in the U.S. may have met its match in Australia — if by "match" you mean cricket, and by "legend" you mean retired cricketer Shane Warne.

The burly blond Aussie, whose romance with actress Elizabeth Hurley is causing something of an uproar at the moment, is the first celebrity to have a McDonald's burger named after him: the Legend Chicken Burger, a limited edition sandwich released by Macca's (as the chain is known in Australia) to coincide with the Ashes cricket series.

Fans have been calling for his return to the game following Australia's "thrashing" in that event. McDonald's Australia features Warne on its homepage, while the campaign features an anti-pitchman tagline: "Chicken so tasty it sells itself."