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At the Movies: 'The Big Year' Big For Audubon Partner

Posted by Abe Sauer on October 14, 2011 05:38 PM

Three major Hollywood films open this weekend: The Thing, Footloose and The Big Year. Two of them are reboots or extensions of 1980s films.

The Big Year is not only the only major film this weekend that is a fresh story, it also has a unique product tie-in. When was the last time Brandchannel's product placement coverage mentioned The National Audubon Society? (Answer: Never.) Continue reading...

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