Posted by Sheila Shayon on December 3, 2012 11:20 AM
After a tumultuous year for News Corporation which has seen the company rocked by an ethics scandal, Rupert Murdoch has named longtime lieutenant Robert Thomson head of global publishing as his company prepares to separate its entertainment and news/book publishing assets into Fox Group and News Corporation, respectively.
As part of the move, News Corp. is folding its digital magazine app that was its Greg Clayman-headed iPadazine, The Daily, which will cease publishing on Dec. 15. While it will no longer exist as an iPad app, The Daily brand will survive as a news channel on properties such as NYPost.com. Now Clayman will oversee digital for News Corp. as part of the executive shuffle involved with separating the company.
First announced on June 28th, the pending company split will group News International's UK titles, the Wall Street Journal, New York Post, the Australian and other News Ltd papers and its HarperCollins book publishing entity under the News Corporation umbrella, while the entertainment properties will fall under the Fox Group. Thomson will run News Corporation while Chase Carey will serve as President and COO of Fox Group with James Murdoch as Deputy COO.
“This is an incredibly exciting time, for me personally, and for our companies’ ambitious futures,” stated Murdoch. “The challenges we face in the publishing and media industries are great, but the opportunities are greater.”Continue reading...
Posted by Dale Buss on December 3, 2012 09:01 AM
Rupert Murdoch names longtime lieutenant Robert Thomson head of global publishing unit as company's news/book publishing and entertainment assets prepare to be separated into News Corporation and Fox Group. As part of global restructuring, experimental "ipadazine" The Daily is closing.
Delta bids for 49-percent stake in Virgin Atlantic.
Ford unveils new branding campaign for overhauled Lincoln brand.
Air Berlin to lay out overhaul.
Apple goes minimal in new iPad Mini print ads as iPhone 5 hits 50+ new countries.
CNN will strive for "must-see TV" under Jeff Zucker.Continue reading...
Posted by Dale Buss on October 1, 2012 09:02 AM
3M plans to acquire ceramics maker Ceradyne.
Amazon comes under fire for offering Nazi death-camp puzzle.
AutoNation makes big digital push.
BMW brings performance school online.
Simon Cowell proposes truce in competition between his X Factor on Fox and The Voice on NBC.
Fender tries to stay plugged in.
Ford hits the road to tout new C-Max nameplate.
GM recalls cars over fuel leak problem.Continue reading...
Posted by Dale Buss on July 13, 2012 08:57 AM
JPMorgan Chase reaches nearly $6 billion in losses on "whale trades" but posts multi-billion-dollar quarterly profit.
Digg, a social-media pioneer, sells for pittance and gains new CEO.
Richard Branson takes on Stephen Fry in new Virgin UK campaign.
Axe replaces bikini-clad women with Kiefer Sutherland in new spot.
Coca-Cola launches Hispanic campaign for Olympics and reintroduces controversial drink colors in Freestyle dispensing machines at UK Burger Kings.
Olive Garden owner Darden to buy Yard House for $585 million.
Facebook starts automating home-page ad buying and monitoring chats for criminal activity.Continue reading...
Posted by Shirley Brady on June 28, 2011 05:00 PM
"If you go and look at something and it looks different every time you see it, like completely different, it’s hard to establish a brand, it’s hard to establish a voice. We have an editorial voice and we have a very specific looking feel and it’s one that allows for a lot of latitude.
The next question is — as tablets evolve and as screens converge — how do we bring a distinct voice to this new role? What does that look like? We’re excited that we have in a short time already created a brand and a point-of-view that we can bring to that world as it evolves.
As a brand you want people, whether they’re reading your emails or looking at you on the iPad or at an app you’ve created, you want those people to all come away with that same message."
— Greg Clayman, publisher of News Corp.'s four-month-old The Daily subscription publication for the iPad, to Jeff Mancini, Interbrand's New York senior director of digital strategy
Click below to read an exclusive excerpt from their interview in the launch issue of IQ — Interbrand's new journal exploring the ideas and issues that are pushing the boundaries in the art and science of branding.Continue reading...
Posted by Shirley Brady on April 11, 2011 05:00 PM
News Corp.'s The Daily iPad digital magazine digs up two American brides-to-be who are eagerly anticipating the April 29th wedding of Kate Middleton and Prince William for ideas they can incorporate into their own nuptials. The royal couple, meanwhile, today made their last official appearance before their wedding.Continue reading...
Posted by Shirley Brady on March 11, 2011 06:15 PM
In tandem with the iPad 2 going on sale today (at 5pm EST), Apple released some new commercials to promote apps on the device: above, a spot promoting the device's camera-enabled FaceTime; below, exclusive-to-iPad publications including The Daily, and streaming video with AirPrint.Continue reading...
Posted by Shirley Brady on February 7, 2011 01:30 AM
Well, technically it's News Corp.'s The Daily, although Fox did plug it on last night's Super Bowl.
Fresh from his plug for JFK's 50th inauguration anniversary, watching NBC's late-night host spoof new NBCU owner Comcast, and find the funny side of iPad journalism, makes for a promo that Rupert Murdoch would have been better served to run during last night's Super Bowl than this.