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Biggest Movie Star of 2011? Apple Product Placement

Posted by Abe Sauer on January 6, 2012 06:01 PM

Over the holiday break, Time Magazine took notice of all the Apple product placement in two of the season's hit films: The Girl with the Dragon Tattoo and Mission Impossible: Ghost Protocol. Of the latter, TIME wrote (kindly citing our ongoing Brandcameo product placement tally) "If it weren’t for Apple, the IMF would be SOL."

Of course, here at brandchannel we've noted (numerous times) Apple's involvement in both Mission Impossible and Girl with the Dragon Tattoo. Of the former, we noted that, 15 years after being a very public partner of the first Mission Impossible movie, Apple now zips its lips, "unwilling to even acknowledge its product placement program."

The two films cap off a year that was, as has become typical, extraordinarily filled with Apple product placement.Continue reading...


At the Movies: Product Placement Mission Not So Impossible With Tattooed Tintin

Posted by Abe Sauer on December 23, 2011 05:29 PM

It's the end of 2011 and the last chance for Apple to get all its product placements in before beginning onscreen dominance anew for another year. Apple already has a starring role in the new Mission Impossible, and, who knows, maybe the glowing Apple will also appear in We Bought a Zoo (alongside Home Depot), The Darkest Hour or The Girl with the Dragon Tattoo.

One film opening over the holiday break, based on everyone's favorite global adventurer, will likely not have any Apple tech products. But that doesn't mean Tin Tin can't sell some product or help build brand awareness.Continue reading...


H&M Slammed For "Girl With Dragon Tattoo" by "Girl With Dragon Tattoo"

Posted by Abe Sauer on December 15, 2011 12:05 PM

Clothier H&M is coming under fire for its deal with the "feel bad movie of Christmas," The Girl with the Dragon Tattoo. The clothing line based on the film, one rape survivor argues, is making sexual abuse chic and fashionable.

Natalie Karneef, the critic in question, wrote to H&M: "Stieg Larsson was inspired to write The Girl with the Dragon Tattoo because he witnessed a girl getting gang raped when he was 15 years old.  I've heard it said that being raped is like getting a tattoo - it never goes away.  I hope your shoppers bear this in mind before they emulate Lisbeth Salander."

Perhaps even more damning, the book itself mentions (and dismisses) H&M.Continue reading...


The Girl With the Dragon Tattoo Throws the Book at Apple and Uses a Sony Vaio

Posted by Abe Sauer on December 6, 2011 01:01 PM

It's been exactly a year since we wondered about how the U.S. film remake of hit The Girl with the Dragon Tattoo would handle all the original book's Apple product placement, especially considering Sony Pictures was handling the production.

Now, a newly released image from the film gives us the answer. Looks like Sony got its way.Continue reading...


Leaked 'Girl With Dragon Tattoo' Contains Asskicking, Apple Product Placement

Posted by Abe Sauer on May 31, 2011 01:00 PM

The movie news of Memorial Day weekend wasn't the record-breaking box office receipts thanks to Hangover 2's wild performance.

No, it's the leaked NSFW red band trailer for the big budget Hollywood adaptation of the Millennium Trilogy, starting with The Girl with the Dragon Tattoo. Billed as the "feel bad movie of Christmas," the trailer stops on the audience's neck and never lets up. Naturally, fans of the novel (and Daniel Craig) are going wild about it.

But does it answer our long-simmering question about whether or not director David Fincher would cave to the film's producer, Sony Pictures, and replace the numerous Apple MacBooks from the novels with Sony Vaios? Yes, yes it does.Continue reading...


The American Girl with the Dragon Tattoo and No iPhone

Posted by Abe Sauer on January 3, 2011 04:00 PM

A month ago we reported on the product placement fork in the road faced by the American movie versions of the Stieg Larsen "Millennium Triology," beginning with The Girl with the Dragon Tattoo in 2011.

The multimillion dollar question: will the U.S. film producers stay loyal to the Apple-product-heavy original text of the books, or take a different direction? A direction, say, more in line with Sony products, particularly with Sony Studios backing the film's production?

Recent comments from director David Fincher may give us a hint.Continue reading...


Apple Product Placement Showdown: The Girl with the Dragon Tattoo

Posted by Abe Sauer on December 1, 2010 11:30 AM

Already done in Swedish, the late Stieg Larsen's publishing phenom Millennium Trilogy is set to get the Hollywood blockbuster treatment starting in 2011. Famed director of The Social Network and Fight Club, David Fincher, will helm the remakes.

But when it comes to product placement, will Fincher remain loyal to the text? Or will Sony Studio's involvement turn all those MacBooks Larsen mentions into Vaios?Continue reading...

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