place branding
Posted by Abe Sauer on May 31, 2011 10:00 PM
The Hangover 2 was responsible for the most profitable Memorial Day box office of all time. Globally, the film has already earned nearly $200 million after less than a week.
Thailand, where the film is set, isn't laughing though. Jaunted points out that, in addition to the film's portrayal of Bangkok as a crime-infested armpit that swallows people up, the cast has been badmouthing Thailand during its press junkets.
Ed Helms complained of food poisoning. Justin Bartha, his co-star, said he "saw some dirty sh*t in Thailand that got burned into my eyes." Thailand, meanwhile, isn't helping its cause by declaring a bizarre values war on foreigners.Continue reading...
brand news
Posted by Dale Buss on May 31, 2011 09:00 AM

Activision Blizzard tests subscription for Call of Duty videogame.
AmEx custom publishing writes success story.
Apple to reveal iCloud and iOS5 on June 6th.
AT&T faces growing opposition to T-Mobile acquisition.
Budweiser, Miller High Life appeal to Americans' patriotic spirit.
Colombia coffee growers create logo to woo Chinese from tea to lattes.
Comcast buys Blackstone's stake in Universal's Orlando parks.Continue reading...
More about: Brand News, Activision, American Express Apple, Android, Boston Pizza, Budweiser, Chrysler, Comcast, Conde Nast, Fiat, FIFA, Gatorade, Google, IMF, Intel, L’Oreal, London 2012, Mars, MG, Miami Heat, Miller High Life, NBA, Nestle, Ohio State University, P&G, PBS, PepsiCo, Renault, Samsung, Scion, Sony, Toyota, Twitter, Universal, Urban Outfitters, Walmart, WikiLeaks, Anthony Weiner, LeBron James, Miley Cyrus, Canada, China, Colombia, Greece, Japan, London, UK, Olympics, The Hangover 2, Call of Duty
brand news
Posted by Shirley Brady on May 26, 2011 06:00 PM

Arris looks at buying SeaChange.
Carrefour and Walmart closer to India greenlight.
Ford gears up for EV launch.
HP shakes up executive ranks.
Lady Gaga promotes AIDS awareness via social campaign with MAC.
Microsoft's Steve Ballmer talks up China opportunity.
Mike Tyson updates app to incorporate The Hangover 2.Continue reading...
More about: Brand News, Arris, Carrefour, Ford, HP, MAC Cosmetics, Microsoft, New York, SeaChange, Urban Outfitters, Walmart, Barack Obama, Lady Gaga, Mike Bloomberg, Mike Tyson, Sarah Palin, Steve Ballmer, Tim Pawlenty, The Hangover 2, LGBT, China
viral buzz
Posted by Michael Waltzer on May 26, 2011 05:30 PM
After releasing a web video trailer for mock movie Green With Envy, a cheesy romcom that gets interrupted by the muppets, Disney is at it again.
This time around, it's whipping up interest in upcoming The Muppets Movie by parodying The Hangover 2 movie trailers. The new fake movie is called The Fuzzy Pack, a reference to "The Wolf Pack" of The Hangover 2 trailer.
It's shot in the same way as The Hangover 2 trailer, using slow motion, and having "the pack" stroll through the streets, and what appears to be the aftermath of some disaster.
Are there more fake trailers to come? We hope so. A series of fake trailers, especially ones that parody other trailers, is a rather new and original idea. Good job Disney.