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celebrity brandcasting

Will Fans Unfollow Ad.ly's Twitter-For-Pay Celebs?

Posted by Peter Feld on November 16, 2009 05:22 PM

The chance for two-way interaction with celebrities has been a strong driver of Twitter's growth, as passionate users like Ashton Kutcher and Oprah Winfrey have taken to the service with gusto. But will their followers' patience wane when those stars use Twitter to send out paid product endorsements and brand messages?

We're about to find out. As we reported last week, Kutcher's new Nikon deal calls for him to send sponsored tweets to his nearly 4 million followers. Now, TheWrap reports, the Ad.ly network is signing up a raft of B-list celebs, like Kim Kardashian, Dr. Drew, Nicole Richie and The Hills' Audrina Patridge with endorsement deals.Continue reading...

branded media

Is Verizon's Branded Series "Valemont" To Die For?

Posted by Stephanie Startz on September 29, 2009 03:03 PM

Heidi Montag and Spencer Pratt, lead villains on MTV's Los Angeles-based reality show The Hills, should start to worry. A vivacious and cunning new co-star is coming to town -- and we're not talking about their latest cast-mate, Kristin Cavallari.

As part of Verizon Wireless's branded entertainment vehicle Valemont, a Verizon mobile phone will be fighting for screen time against the duo America loves to hate. Who will better connect with the audience? Our bets are on the cellular device.

Premiering tonight on MTV, Valemont will air in two-and-a-half minute clips prior to The Hills, and again at the conclusion of The City, for the next six weeks. Set at a prestigious northeastern university, Valemont features a young woman named Sophie searching for clues after her brother is found dead. Using his Verizon phone -- naturally, showing off its video and messaging capabilities along the way -- Sophie attempts to solve the mystery of what happened to her brother.Continue reading...

brand news

Headline Roundup: The Sun Never Sets

Posted by Stephanie Startz on September 29, 2009 09:05 AM

Vodafone is third telecom retailer in Britain to negotiate a deal with Apple to sell the iPhone, but misses the holiday rush. [Times of London]

Meanwhile, O2 braces for a flood of departing customers. [Telegraph]

BNP Paribas has a change of heart and decides to reimburse French government €4.3 billion bailout advance. [Times of London]

UBS might sell Paine Webber to cut ties with the Swiss government and buy out of bad deal, to return to health within a year. [NY Times]

Barclays is in negotiations to purchase the banking division of Standard Life, in a deal valued between £200 to £300 million. [Times of London]

Pepsi furthers its investment in India, focusing on youth market. [Warc]

(More headlines: Virgin on the LSE, Verizon on MTV, Lucozade in China.)Continue reading...

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