a brand apart

Brands Take the NYC Subway

Posted by Shirley Brady on January 14, 2011 03:00 PM

New Yorkers and visitors may have (literally) caught this holiday marketing stunt by American Airlines, which made over a NYC subway "S" train in its distinctive livery.

The city's Metropolitan Transit Authority's short-run S train, a three-car shuttle service between two 42nd Street stations (Grand Central and Times Square), is a favorite takeover target by marketers.Continue reading...

brand news

In the News: BP, HP, J. Crew and more

Posted by Shirley Brady on November 23, 2010 09:00 AM

In the News

Apple announces Black Friday sale.

BP's $2 billion Gulf compensation fund fails to quell critics.

Citi launches "financial capability" site to educate consumers.

Coty is buying Philosophy, one of of Oprah's "Ultimate Favorite Things" brands.

Disney's video games chief steps down.

Gawker forced to remove Sarah Palin book excerpts.

GM plans 100-dealer network for Baojun in China.Continue reading...

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