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hijacked brands

Abercrombie Pitch: Enrich “Sitch” to Ditch Fitch

Posted by Anthony Zumpano on August 17, 2011 01:02 PM

Call it a bribe. Call it a “reverse” endorsement deal. Call it an embarrassing brand Situation.

You’d think that Abercrombie & Fitch Co., a retailer notorious for bombarding young mall shoppers (and their parents) with multiple versions of its brand, would be flattered that the cast of MTV's The Jersey Shore, one of the few things more popular among A&F’s audience than A&F itself, embrace the brand’s clothing.

But it seems even a brand with questionable hiring practices, one of the more eccentric CEOs you’ll ever meet, and a reputation for sexually explicit and racist clothing has its limits. In a press release entitled “Abercrombie & Fitch Proposes a Win-Win Situation,” A&F claims that it is “deeply concerned that Mr. [Mike ‘The Situation’] Sorrentino's association with our brand could cause significant damage to our image.” So, in attempt to cease this damaging association, A&F is offering “substantial payment” to Sorrentino, as well as his hard-partying castmates, to ditch their Fitch.Continue reading...

brand news

Brands to Watch: AT&T to Zagat

Posted by Shirley Brady on August 12, 2010 06:30 PM

AT&T is sponsoring Latino TV network Azteca America's Spanish-language celebrity blog, Paparazzi.

Barnes & Noble found a friend in a Delaware judge who sided with the bookseller in a legal spat with billion investor Ron Burkle.

BlackBerry is facing a new challenge in India, where officials are threatening to block the wireless service unless they get access by Aug. 31.

US fast food eatery Chick-fil-A is speeding its operations as it expands its urban footprint.

In the wake of today's strong earnings report and CEO resignation, GM's IPO could be filed tomorrow.

Microsoft has filed a trademark application for the name ONIT, intended for a men's lifestyle website.

MTV's Jersey Shore star Nicole "Snooki" Polizzi was denied the right to trademark her name in light of Snooky the cartoon cat's prior claim.

Paris Hilton was hit with a $35M breach of contract suit for wearing the wrong hair extensions.Continue reading...

Around The Web: Electronics Edition

Posted by Sara Zucker on March 23, 2010 07:01 PM

Opera software has made a version of its e-browser for the iPhone. [NY Times]

The latest in 3-D innovation now includes a Nintendo gaming console. [WSJ]

Viacom will premiere 'The Jersey Shore' show in 30 new nations. [Business Insider]

Cornell University's Brand Lab has analyzed portion sizes in paintings. [BrandFreak]

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