in the spotlight
Posted by Shirley Brady on January 13, 2011 12:00 PM
Here's the fauxmo (faux promo) for Verizon's iPhone, as brought to you by those cut-ups at CBS's Late Show with David Letterman. The mock spot picks up on a theme that also emerged in Jon Stewart's Daily Show response to the Verizon/Apple iPhone deal, after the jump.Continue reading...
More about: Verizon, Apple, iPhone, Verizon Wireless, AT&T, David Letterman, The Late Show, CBS, Jon Stewart, The Daily Show, Comedy Central, Comedy
brand trainwrecks
Posted by Anthony Zumpano on January 11, 2010 03:49 PM

Not since the early 1990s has there been so much hoopla over late night talk shows.
In 1992, NBC anointed Jay Leno as Johnny Carson’s “Tonight Show” replacement, setting off a bitter series of events that involved David Letterman -- considered by many to be Carson's logical successor -- and CBS, where only a year later Letterman began hosting “The Late Show” during the same timeslot.
A 16-year rivalry between Letterman and Leno ensued, an epic standoff of Coke/Pepsi proportions. Then, in 2009, Leno stepped aside -- amicably but against his will -- so the popular Conan O’Brien could helm the show. NBC, wanting to have its cake and gorge on it too, gave company-man Leno the 10pm slot to do what he had been doing at 11:35pm in order to prevent Fox or ABC from grabbing him.Continue reading...
More about: NBC, Jay Leno, Conan O'Brien, CBS, David Letterman, Tonight Show, The Late Show, Johnny Carson, Coke, Pepsi, ABC, Fox, Jimmy Fallon, Carson Daly, New Coke