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in the spotlight

Watch the First Verizon iPhone Commercial

Posted by Shirley Brady on January 13, 2011 12:00 PM

Here's the fauxmo (faux promo) for Verizon's iPhone, as brought to you by those cut-ups at CBS's Late Show with David Letterman. The mock spot picks up on a theme that also emerged in Jon Stewart's Daily Show response to the Verizon/Apple iPhone deal, after the jump.Continue reading...

brand trainwrecks

NBC Bungles Late Night Franchises And Brand Equity For Leno, O'Brien

Posted by Anthony Zumpano on January 11, 2010 03:49 PM

Not since the early 1990s has there been so much hoopla over late night talk shows.

In 1992, NBC anointed Jay Leno as Johnny Carson’s “Tonight Show” replacement, setting off a bitter series of events that involved David Letterman -- considered by many to be Carson's logical successor -- and CBS, where only a year later Letterman began hosting “The Late Show” during the same timeslot.

A 16-year rivalry between Letterman and Leno ensued, an epic standoff of Coke/Pepsi proportions. Then, in 2009, Leno stepped aside -- amicably but against his will -- so the popular Conan O’Brien could helm the show. NBC, wanting to have its cake and gorge on it too, gave company-man Leno the 10pm slot to do what he had been doing at 11:35pm in order to prevent Fox or ABC from grabbing him.Continue reading...

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