brand news
Posted by Dale Buss on February 2, 2012 09:01 AM

American Airlines parent AMR plans to cut 13,000 jobs and pensions.
Apple's iPhone 5 may be coming in June.
Benetton family plans to take retailer private.
Deutsche Bank profit tumbles on European debt crisis.
Facebook sets stage for historic IPO as valuation game begins.
GM cancels half of upfront ad commitments in cost-cutting move.
Google responds to Microsoft criticism of privacy policies.Continue reading...
More about: Brand News, American Airlines, AMR, Apple, Benetton, Deutsche Bank, Facebook, Gillette, Glencore, GM, Google, Groupon, Harvard, Kodak, Kodak Theatre, Kraft, Microsoft, Netflix, News Corp., Nickelodeon, Nick, Nokia, Pfizer, Philadelphia, Pinterest, Princeton, RayWJ, Samsung, Schick, Sony, Spirit Airlines, The Limited, Tumblr, Twitter, Unilever, Xstrata, YouTube
fashion therapy
Posted by Sheila Shayon on September 7, 2011 11:13 AM
There's a growing market for plus-size fashion among sophisticated fashionistas.
In response, The Limited is launching eloquii, a new line for fans of the Limited brand who want “a clothing line that celebrates your sense of style, respects your curves and offers uncompromising fit and quality.”
Launching Oct. 19 (according to its Twitter feed) and online-only (for now), eloquii is "fashion that loves you back," as seen in the promo above. Other retailers are stepping up, too — including Lane Bryant, the plus-size fashion retailer that puts the sexy in plus-size fashion.Continue reading...
More about: Fashion, Retail, The Limited, eloquii, Launches, Advertising, Campaigns, Brand Extensions, Special K, Kellogg's, Social Marketing, Event Marketing, Fashion Week, Fashion's Night Out, New York Fashion Week, TLC, Discovery, Big Sexy
digital moves
Posted by Barry Silverstein on August 26, 2010 05:30 PM
While digital technology has revolutionized how we use the Internet, television and cell phones, it is increasingly playing an important role in the way retailers attract customers to their stores.
Last month we reported on two interesting developments in Japan — DeBeers' 3D store windows and Minority Report-style two-way billboards being tested in Tokyo — but that's just the tip of the digital iceberg.
Retailers are incorporating a wide range of digital interactive technologies into the store experience, believing that consumers are looking for engaging experiences that resemble what they can achieve online. Some of these technologies, such as the virtual mirror (above) being tested by L'Oreal, are beginning to pay off the promise of virtual reality.Continue reading...
More about: Retail, Fashion, J.C. Penney, The Limited, L'Oreal, DeBeers, Unilever, ShopKick, Foursquare, Gowalla, Facebook