Doubleday, Amazon Hoping Book Customers Get "Lost" Tomorrow

Befitting the mega-brand author of 2003's The Da Vinci Code, Harry Potter-esque hoopla is greeting tomorrow's release of Dan Brown’s new novel, The Lost Symbol. The book was quarantined until Brown's Today Show appearance Tuesday. But vague clues have been flying around Twitter since late June, and the novel has been number one on Amazon’s pre-order list for weeks.

Clearly, Knopf Doubleday thinks it has found a winner: The publisher is shipping five million copies to booksellers.