brand and bottle
Posted by Jennifer Sokolowsky on November 19, 2010 04:00 PM
The Macallan: Turning Very Pricey Whisky into Water
The word “whisky” is derived from the Gaelic word for “water of life,” and so it’s fitting that the proceeds of the most expensive bottle of whisky ever sold should go to support efforts to provide people with clean water.
The Macallan 64 Year Old in Lalique: Cire Perdue sold for $460,000 at a Sotheby’s auction this week in New York, with all the proceeds benefiting charity: water, a non-profit organization that provides access to clean drinking water to people in developing nations. Macallan’s oldest whisky was bottled in a one-of-a kind Lalique crystal decanter, created using the “cire perdue” or “lost wax” method.
We hope the lucky winner of the bottle, having done his or her good deed for the day, actually sits down and enjoys the prize, although it might be a daunting proposition at thousands of dollars per glass.
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