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The Big Game

Super Bowl Ads See Celebs, Car Brands Take Center Stage

Posted by Dale Buss on January 28, 2014 05:43 PM

No industry has come to define Super Bowl advertising quite like the car business. Automakers, after all, are among the biggest US advertisers and marketers by dollar volume. According to Kantar Media, the auto sector will be the biggest advertiser at the Super Bowl for the third straight year.

“It’s the right place,” Jon Swallen, Kantar Media’s research chief, told Bloomberg. “The Super Bowl attracts a broader audience than core sports fans who are male, skews higher income and is a perfect audience for auto brands.”

While some automakers such as BMW are saving their marketing dollars for the Sochi Olympics and other platforms, at least eight auto brands are planning to use Super Bowl commercials this Sunday as a platform to help achieve their greater goals for 2014—and beyond.

Hyundai and Chrysler, according to Kantar research cited by USA Today, made the top five biggest spenders in the past five Super Bowls, along with Bud Lite and Budweiser parent Anheuser Busch InBev, PepsiCo and Coca-Cola.

This year, 30-second Big Game spot on NBC costs $4 million, according to Adweek, while it has become standard practice to run pre-Game teasers (trailers, in a sense, of the Game Day spot), and viral videos promoted across YouTube, Twitter and Facebook with hashtags. One question is how much the pre-Game sneak peeks and reveals steals the thunder and surprise from in-game ads. A bigger question, for marketers' bosses, is whether watercooler buzz leads to sales.

Here's a snapshot of what auto brands are planning for Super Bowl XLVII, much of which has been revealed already by teasers and even full commercials and related cross-platform, digital and social campaigns. Watch below, and let us know your favorite so far in the comments below.Continue reading...

it's on!

The Muppets Strike Back at Goldman Sachs

Posted by Shirley Brady on March 27, 2012 06:05 PM

Former Goldman Sachs exec Greg Smith revealed in his now infamous resignation letter published in the New York Times that some GS employees refer to clients as "Muppets." Now, The Muppets are striking back — via a (somewhat) NSFW video produced by Funny or Die.

brands under fire

Goldman Sacked: What Companies Can Learn From Goldman Sachs Exec NYT Resignation

Posted by Sheila Shayon on March 14, 2012 11:51 AM

Burning up Wall Street and the virtual Wall Street that is Twitter and Facebook, not to mention inspiring wags such as the UK's Daily Mash (above) and US humorist Andy Borowitz — you've no doubt already read Goldman Sachs' exec Greg Smith’s excoriating resignation letter published as a take-no-prisoners op-ed column in The New York Times today. Goldman, no surprising, rejected Smith's accusations in the 'other' paper of record, the Wall Street Journal.Continue reading...

brand bites

Brand Bites: Monty iPython App, Huggies vs Dads, and Lenny Kravitz Digs Water

Posted by Abe Sauer on March 9, 2012 11:55 AM

Hark! It's Monty Python's new iPad app.

Below, watch the Huggies commercial that has dads up in arms, and more.Continue reading...

brandcameo

The Commercial Ad Legacy of The Muppets

Posted by Abe Sauer on November 23, 2011 04:11 PM

The first Muppets movie in six years hits theaters a day before Thanksgiving with the hopes of rejuvenating the franchise. The last two films—Muppets Wizard of Oz (2005) and It's a Very Merry Muppets Christmas Movie (2002)—largely fell flat. This time around, titled simply The Muppets, the new film hopes recapture the success of the 1979 original The Muppet Movie, which was not only a critical darling but also the highest-grossing Muppet movie of all time.

But it's a new age of filmmaking, and The Muppets are tacked with more than entertainment. Like all other Hollywood stars, they're being asked to sell a film, and, in the process, move product. Muppet News Flash: the film is going to have product placement.Continue reading...

search and destroy

Google+ Opens Doors to Brands, Starting With +Pepsi, +Toyota + more

Posted by Shirley Brady on November 7, 2011 02:16 PM

Google officially launched brand pages on Google+ today, ending months of waiting. The Web giant's pitch to convince businesses and brands to sign up (and unseat Facebook's dominance as the go-to social destination for businesses):

"Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you'll soon find the super fans and loyal customers that want to say hello."

Charter branded G+ pages at launch showed the array of business-hosted pages possible:Continue reading...

viral buzz

Viral Video Watch: The Muppets Take (er, Fake) Hollywood

Posted by Michael Waltzer on June 20, 2011 05:45 PM

"Is this another Muppet trailer parody? Why don't we just show a real trailer? I mean, what are we hiding? Did we make the movie in Swedish or something?" says Jason Segel in Being Green — the third (and final?) fake trailer for The Muppets movie (above), this time parodying the new Green Lantern movie.

Just two days after its release, there's finally an official trailer for the new Muppet movie.Continue reading...

brandcameo

At the Movies: Green Lanterns, Pesky Penguins, Grey Ladies

Posted by Abe Sauer on June 17, 2011 06:00 PM

The big question this weekend isn't whether Green Lantern will have any product placement, but how much product placement. As we've already seen in the above clip, Subway — an official 'partner' of the film — has worked its way into the background of a scene.

We've already looked at the movie's product partners. So what else does the weekend hold for product placement trainspotters?Continue reading...

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