it's on!
Posted by Shirley Brady on March 27, 2012 06:05 PM
Former Goldman Sachs exec Greg Smith revealed in his now infamous resignation letter published in the New York Times that some GS employees refer to clients as "Muppets." Now, The Muppets are striking back — via a (somewhat) NSFW video produced by Funny or Die.
brands under fire
Posted by Sheila Shayon on March 14, 2012 11:51 AM

Burning up Wall Street and the virtual Wall Street that is Twitter and Facebook, not to mention inspiring wags such as the UK's Daily Mash (above) and US humorist Andy Borowitz — you've no doubt already read Goldman Sachs' exec Greg Smith’s excoriating resignation letter published as a take-no-prisoners op-ed column in The New York Times today. Goldman, no surprising, rejected Smith's accusations in the 'other' paper of record, the Wall Street Journal.Continue reading...
brand bites
Posted by Abe Sauer on March 9, 2012 11:55 AM
Hark! It's Monty Python's new iPad app.
Below, watch the Huggies commercial that has dads up in arms, and more.Continue reading...
More about: Brand Bites, Agent Provocateur, Apple, Ben & Jerrys, Chik-fil-A, Facebook, Huggies, Ikea, iPad, Mad Men, Maybach, Monty Python, Orange, Ram Trucks, State Farm, Tap Project, The Muppets, UNICEF, Apps, Chattanooga, Joe the Plumber, Rupert Grint, Lenny Kravitz, Aaron Rodgers, The Hunger Games
brandcameo
Posted by Abe Sauer on November 23, 2011 04:11 PM
The first Muppets movie in six years hits theaters a day before Thanksgiving with the hopes of rejuvenating the franchise. The last two films—Muppets Wizard of Oz (2005) and It's a Very Merry Muppets Christmas Movie (2002)—largely fell flat. This time around, titled simply The Muppets, the new film hopes recapture the success of the 1979 original The Muppet Movie, which was not only a critical darling but also the highest-grossing Muppet movie of all time.
But it's a new age of filmmaking, and The Muppets are tacked with more than entertainment. Like all other Hollywood stars, they're being asked to sell a film, and, in the process, move product. Muppet News Flash: the film is going to have product placement.Continue reading...
More about: Brandcameo, Product Placement, Entertainment, Movies, The Muppets, Disney, Jim Henson, Sesame Street, Chrysler, Orange, Polaroid, Pizza Hut, Jessica Simpson, Ford, Kermit, Miss Piggy,
search and destroy
Posted by Shirley Brady on November 7, 2011 02:16 PM
Google officially launched brand pages on Google+ today, ending months of waiting. The Web giant's pitch to convince businesses and brands to sign up (and unseat Facebook's dominance as the go-to social destination for businesses):
"Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you'll soon find the super fans and loyal customers that want to say hello."
Charter branded G+ pages at launch showed the array of business-hosted pages possible:Continue reading...
More about: Google, Google+, Social Marketing, Digital, Disney, Facebook, ABC, All American Rejects, Anderson Cooper 360, Angry Birds, Barcelona Football Club, Burberry, CNN, Dallas Cowboys, Fox News Channel, Good Morning America, H&M, Macy's, Modelland, The Muppets, Pepsi, Phoenix Suns, Save the Children, Special Report with Bret Baier, Toyota, Train, WWE, X Games, YouTube, Zen Bikes, Tyra Banks
viral buzz
Posted by Michael Waltzer on June 20, 2011 05:45 PM
"Is this another Muppet trailer parody? Why don't we just show a real trailer? I mean, what are we hiding? Did we make the movie in Swedish or something?" says Jason Segel in Being Green — the third (and final?) fake trailer for The Muppets movie (above), this time parodying the new Green Lantern movie.
Just two days after its release, there's finally an official trailer for the new Muppet movie.Continue reading...
brandcameo
Posted by Abe Sauer on June 17, 2011 06:00 PM
The big question this weekend isn't whether Green Lantern will have any product placement, but how much product placement. As we've already seen in the above clip, Subway — an official 'partner' of the film — has worked its way into the background of a scene.
We've already looked at the movie's product partners. So what else does the weekend hold for product placement trainspotters?Continue reading...
More about: Brandcameo, Product Placement, Entertainment, Movies, Green Lantern, Page One, The Muppets, The Art of Getting By, Mr. Popper's Penguns, Nokia, Subway
viral buzz
Posted by Michael Waltzer on May 26, 2011 05:30 PM
After releasing a web video trailer for mock movie Green With Envy, a cheesy romcom that gets interrupted by the muppets, Disney is at it again.
This time around, it's whipping up interest in upcoming The Muppets Movie by parodying The Hangover 2 movie trailers. The new fake movie is called The Fuzzy Pack, a reference to "The Wolf Pack" of The Hangover 2 trailer.
It's shot in the same way as The Hangover 2 trailer, using slow motion, and having "the pack" stroll through the streets, and what appears to be the aftermath of some disaster.
Are there more fake trailers to come? We hope so. A series of fake trailers, especially ones that parody other trailers, is a rather new and original idea. Good job Disney.