Domino’s Rolls Out Digital Thanks in US, New Logo Beyond US

Domino’s Pizza has overhauled everything from its branding to its pizza recipes to its advertising over the last couple of years, and now the biggest pizza deliverer on the globe is pressing change in a number of new ways.

For one thing, Domino’s continues to push as much business as possible to online ordering, a trend that has been overtaking the pizza trade for a while now. This week, digital customers in the US will receive half off on all pizzas ordered at the listed menu price.

Also as part of this promotion, Domino’s is reminding American customers how many options they have for getting their pizza just right. At a time when some other products are getting simpler for ease of manufacturing and to cut costs for brands, Domino’s wants to let pizza eaters know that they could line up their pies more than 34 million different ways.Continue reading...