video killed the _____ star
Posted by Sheila Shayon on May 6, 2013 05:41 PM
Continuing its aggressive push to convince the world that YouTube video content is better than TV, the online video giant is rumored to be launching paid subscriptions for specialist video channels as soon as this week, the Financial Times reports.
YouTube has said it was “looking into creating a subscription platform that could bring even more great content to YouTube for our users to enjoy and provide our creators with another vehicle to generate revenue from their content, beyond the rental and ad-supported models we offer.”
The preeminent global video site has long-since evolved from its user-generated roots into a platform that every major company and marketer is looking to leverage with professional-grade content. With an audience of one billion, YouTube and its content partners are looking to create another revenue stream besides the site's burgeoning ad platform. "This is a whole new form of content, content delivery and content consumption," said DreamWorks CEO Jeffery Katzenberg in Business Insider. "It's the medium of the future and the future has already arrived. Video is becoming the global shared experience."Continue reading...
Posted by Dale Buss on February 25, 2013 09:07 AM
"Argo" wins Oscar for Best Picture as 85th Academy Awards widely distribute recognition among films, actors and others, while The Onion runs into critical barrage over tweet about young actress.
KFC launches campaign in China after an antibiotics scandal damaged the brand.
IKEA withdraws Swedish meatballs from store restaurants in 14 European countries on horsemeat scare.
Barnes & Noble chairman mulls buyout that could split it in two and put B&N's Nook e-reader up for sale.
BP may be closing in on a settlement as spill trial nears.
BYD targets electric-vehicle sales.
Darden warns of sales declines at its restaurant brands including Olive Garden.Continue reading...
Posted by Mark J. Miller on January 14, 2013 02:58 PM
The Onion's stature as a leading satirical pseudo-news source, with its hilarious and sometimes provocative headlines, has long been well-established. Less known to the general public, however, is the existence of its own in-house and marketing agency created to serve leading brands.
That changed to a degree on Monday when The New York Times reported on Onion Labs' latest project: a website for Hilton Hotels and Resorts that helps users detect whether they have "vacationitis" and provides various suggestions on how to combat it.
"Some of our most popular satirical editorial content in The Onion surrounds the workplace and everyday stresses, so it's been exciting to work with Hilton Hotels & Resorts to illustrate diagnoses of vacation blues around the world," stated Grant Jones, The Onion's head of marketing who oversees The Onion Labs. "The cartoon memes aim to inspire workers to fill their 'prescriptions' with a much-needed break from the office."Continue reading...
Posted by Mark J. Miller on December 4, 2012 12:55 PM
More and more TV viewers are turning to the web for their audio-visual pleasures, streaming shows and movies from such places as Hulu, Netflix, and AppleTV, among a growing list of others.
YouTube, of course, is the grandpa of the online video-entertainment biz and is refusing to take a backseat to all the Johnny-come-latelys that are making their moves now. In the past year, YouTube owner Google has invested more than $100 million in 100 original channels to invite brands and professional producers create original high-quality content for the site. Even though viewership numbers weren’t particularly high, the site is shelling out some big bucks again, but this time to only 30 or 40 of those content creators, according to AllThingsD.com.
The metric of most interest to YouTube (and parent Google) execs is “the total ‘watch time’ a channel has generated” as well as cost, AllThingsD reports. The site’s top 25 channels averaged more than a million views a week, Ad Age reports, and “the top 33 have more than 100,000 subscribers, a key indicator of repeat viewing.”Continue reading...
social media watch
Posted by Shirley Brady on November 21, 2012 02:17 PM
It's amazing it's taken The Onion this long to create a video spoof of social marketing, with a mock social media TED Talk, above, featuring a social media charlatan talking about how he scammed Cheetos, Shell and Speed Stick. Below, watch some other classics of the social/digital guru takedown genre, including Adobe (which has a couple of horses — Adobe Analytics and Omniture — in the social ROI race), whose "BS Detector" video is featured on the Onion's homepage today; the BBC's London 2012 "Perfect Curve" mock digital agency; and the 2009 (NSFW) classic, "The Social Media Guru."Continue reading...
Posted by Shirley Brady on June 5, 2012 04:38 PM
How's this for meta-marketing: A recent column in The Onion was titled: "Hey, Everybody! This Cool New Tide Detergent Video Is Blowing Up All Over The Internet!" The author was one "Fred Hammond, director of digital video and social media ad integration, Tide detergent." The Onion piece refers to a (fake) viral clip by (fake) Hammond's (fake) team — so Tide went ahead and made the real video, featuring "cute, funny talking animals, a cool indie-rock song" and Bret Michaels.Continue reading...
Posted by Abe Sauer on July 1, 2011 12:00 PM
BMW Canada spot featuring the world's highest helipad goes viral; here's part one of the campaign.
"It’s a live market with growing economy and people fond of meat." — Wendy's exec explains Russia launch.
Below: Smurfs, Lady Gaga, sea monkeys and more.Continue reading...
Posted by Dale Buss on June 28, 2011 12:00 PM
Who doesn’t want to prove they have a sense of humor? The Onion is busy leveraging that truth to its advantage by bringing together an eclectic collection of celebrity endorsers as the Chicago-based satire brand continues its inevitably quixotic quest for its first Pulitzer Prize.
Proving they've got a sense of humor too, Tom Hanks, Arianna Huffington, Ricky Gervais and Glenn Beck are just a few of the celebs who have taped testimonials touting The Onion to the Pulitzer prize board, citing the satirical newspaper and website as a towering journalistic enterprise that has been denied the profession's highest award.Continue reading...