"The Road": Post-Apocalyptic Product Placement

Audiences are eagerly awaiting the release of the film adaptation of the Pulitzer Prize-winning novel The Road, opening November 25. And fans want adherence to the bleak, original Cormac McCarthy novel.

But not really.

Reports from early screenings are surfacing that scenes including "product placements" in the film, especially one with a can of Coca-Cola, are drawing groans. But as the film's director John Hilcoat explains, he was just being loyal to the source:

There’s some people who don’t know the book and have picked up on this in the film and say, Why did they go for such a blatant product placement?Continue reading...