brand news

In the News: CVS, Nationwide, Home Depot and more

Posted by Dale Buss on September 3, 2014 09:09 AM

TOP STORIES

CVS Caremark rebrands to CVS Health and launches smoke-enders program as it quits tobacco a month early.

Nationwide unifies brand and debuts new logo in Peyton Manning campaign.

Home Depot investigates potential breach of customer data.

Apple denies iCloud breach in celebrity hack and reportedly signs Nordstrom to new payments platform.

Burger King downplays tax-inversion motive for Tim Hortons deal.

MORE BRAND NEWS

Audi sees strong sales growth despite slowdown in Russia and emerging markets.

BuyPartisan app lets shoppers suss out politics behind brands and products.

Chrysler sees August sales rise 20 percent, led by Jeep.

Coca-Cola partners with Keurig Green Mountain on Honest Tea K-Cup packs.

Darden Restaurants shakes up its board with concessions to Starboard.

Dior rolls out new campaign starring a golden Charlize Theron.Continue reading...

brand news

Brand News: McDonald's, Amazon, Apple and more

Posted by Dale Buss on July 30, 2014 09:22 AM

TOP STORIES

McDonald's told that it must address workers' complaints regarding protest discipline in ruling considered major victory for fast food workers.

Amazon plans to invest $2 billion in India as it calls for Hachette to lower e-book prices in their dispute.

Burger King follows Yum! Brands in cutting ties with China meat supplier.

Johnson & Johnson turns to social media to lure Millennial moms to baby products after cutting out controversial ingredients. 

Apple's iWatch patent approved, but launch may be pushed back

MORE BRAND NEWS

Best Buy CEO sees tablet sales "crashing."

Boys & Girls Clubs turns to fear in new campaign.

C-SPAN is headed behind the cable TV paywall

Chrysler is sued over Jeep ignition-switch failures.

Dunkin' Donuts partners with Discovery for Shark Week promo.Continue reading...

Chasing Banksy: Elusive Artist Builds his Brand of Rebellion in NYC

Posted by Mark J. Miller on October 17, 2013 05:59 PM

Famous, elusive British graffiti artist Banksy, who has previously tweaked such brands as BP and the Simpsons, has been roaming the streets of New York for the past few weeks and Mayor Bloomberg, a major donor to the arts, is not too happy about his unlawful artwork. 

"Nobody’s a bigger supporter of the arts than I am. I just think there are some places for art and some places where — no art,” the Mayor said, calling the nameless artist a vandal.

Someone else who probably isn't too happy with Banksy is McDonald's, as the artist and his assistants have been stopping by NYC locations of the Golden Arches with their very own iteration of its Ronald McDonald statue in tow. This one has whopping big feet that a Banksy assistant (playing the role of a down a the heels—literally—shoeshine boy) sits by and buffs the iconic clown's shoes.Continue reading...

brand news

In the News: Facebook, Taco Bell, Time Warner and more

Posted by Dale Buss on March 7, 2013 09:18 AM

In the News

Facebook plans to announce facelift of its News Feed.

Taco Bell officially releases its Cool Ranch Doritos Locos Tacos today. 

Time Warner to spin off Time Inc. as CEO Laura Lang exits.

Adidas posts weaker earnings on Reebok.

Baskin-Robbins plans to triple franchise size in Australia with new partnership.

Birds Eye commended for healthy eating campaign.

Boeing needs to provide more answers on Dreamliner firest to Transportation Secretary Ray LaHood.

Costco backs minimum-wage increase.

Cracker Barrel adds lower-calorie items.

Dell sees buyout deal threatened by activist investor Carl Icahn.

DirecTV bemoans rising program costs.

Google expands Street View in Europe.

Jamba Juice looks to fresh juice to boost sales.

Lego eyes tie-up with "The Simpsons" on Fox.

Moe's Southwest Grill readies first national ad campaign. Continue reading...

brand news

In the News: Apple is Gored, NFL Pursues Women, Twitter Gets Political

Posted by Dale Buss on September 22, 2011 09:01 AM

In the News

Apple will introduce new iPhones next month, board member Al Gore confirms.

Bank of America, Citigroup and Wells Fargo are hit by ratings downgrades by Moody's.

Bill Gates tops 2011 Forbes 400 wealth ranker.

Facebook is introducing a 'listen with your friends' music app but faces challenges in digital entertainment.

Full Tilt Poker fires back at Justice Department.

Hulu invests in content even as it's for sale.

Netflix teams with Discovery for two-year deal.

News Corp. nixes a "Simpsons" channel but has big hopes for FX.Continue reading...

brand and bottle

Booze Newz Will Cure What Ales You

Posted by Jennifer Sokolowski on April 22, 2011 05:00 PM

Cheers to the Royal Honeymoon

The UK’s BrewDog (the geniuses behind the world’s strongest ale, packaged in taxidermied animal bottles) is jumping on the royal wedding beer bandwagon with a tongue-in-cheek tribute to the royal wedding night: Royal Virility Performance, an India Pale Ale that the brewer says contains herbal viagra (whatever that is; many outlets have breathlessly, and erroneously, reported that the beer contains the drug Viagra, which is not available without a prescription). Other ingredients include chocolate, horny goat weed and “a healthy dose of sarcasm.”Continue reading...

start your engines

The Simpsons Drives Belgians Crazy (in a Renault)

Posted by Jennifer Sokolowski on November 17, 2010 04:00 PM

Doh! Now Belgian families who just can’t get enough of The Simpsons can take them with them on their daily drives.

Renault is releasing a limited edition “Simpsons”-branded version of its Kangoo model van in Belgium. The vehicle will include a Homer Simpson-voiced Tom Tom satellite navigation and a “Simpsons” badge on the rear featuring the whole family.

Hopefully Homer will give you directions to where you want to go and not arbitrarily direct you to Moe’s for a nice, cold Duff.Continue reading...

brand news

Brands to Watch: Favre, IBM, Starwood

Posted by Shirley Brady on October 11, 2010 06:15 PM

Brands to Watch

Australia's Gold Coast unveils new place branding campaign.

Brett Favre apologizes to Minnesota Vikings teammates for distraction of sexting inquiry.

Google competes with the Consumer Price Index by tracking inflation with its own Price Index.

Gymboree was sold today for $1.8 billion.

Hasbro transitions to a "branded play" company.

HBO lands all-star cast for Too Big to Fail movie.

IBM shares hit an all-time high today.Continue reading...

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