Avatar Director Is Product Placement Terminator

Avatar is the number one film for a second continuous week, meaning the year will end with the sci-fi tale dominating box office numbers. As brandcameo noted, though Avatar is groundbreaking in the realm of special effects, from a product placement perspective, the film is forgettable. Director James Cameron created an alternative future where brands were not just unimportant, but largely nonexistent. And that's noteworthy because a quarter century ago, Cameron was a product placement pioneer.Continue reading...