Posted by Abe Sauer on December 10, 2010 06:00 PM
Last week our Product Replacement Quiz looked at brands that had boozed it up in PG-rated films. This week, we're shifting gears and focusing on British sex symbol Gerard Butler. That's right, this is madness. THIS! IS! BRANDCAMEO! But first, as always, a look at placements in films opening this weekend, and we really mean "the" films.Continue reading...
Posted by Abe Sauer on December 7, 2010 12:00 PM
The trailers and clips for The Tourist depict a Euro-thriller high on style and low on commercialization. But like the twisted, all-is-not-what-it-seems plot of the film itself, The Tourist is engaged in some heavyweight, high-end, surreptitious onscreen selling.Continue reading...
Posted by Shirley Brady on December 3, 2010 01:00 PM
Forget static billboards. Brands are bringing the interactivity of the web to the real world, with interactive video installations projected on walls, buildings and pretty much any surface where they want passersby to stop and not just take a look, but engage.
Honda created an interactive dream wall at last month's Australian auto show, an extension of its more traditional TV and online advertising down under. But it's the marketers who are putting the "building" in "brand building" by projecting interactive animations on a massive scale that are really stopping traffic.Continue reading...