chew on this

Swon Brothers Stoke Twix Bar Rivalry

Posted by Mark J. Miller on November 28, 2013 01:13 PM

The Swon Brothers came to national attention after harmonizing together on The Voice earlier this year, but now the country-music-crooning pair from Tennessee are singing separately in support of some sweets. 

Mars Chocolate has brought the twosome on board to help America figure out if it likes the left Twix bar or right Twix bar better. The campaign has been running since this summer and now each Swon has a new jingle supporting his respective Twix.Continue reading...

china

The Week in China: Baijiu Looks West, Starbucks' Bathroom Brew, China's Voice Win and more

Posted by Abe Sauer on May 31, 2013 12:28 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Pepsi taps into The Voice of China... why Baijiu is not like tequila... Samsung outsells Apple... Boss fashion shows... MBA kindergartens... Chengdu does Fortune 500s... Internet Explorer and China's banks... 3D printing boom... new Ikeas... the Backstreet Boys and pandas... Lenovo... and more.Continue reading...

The Week in China: VW Recall, Shanghai Toilet Guide, Gangnam Grannies and more

Posted by Abe Sauer on March 22, 2013 02:17 PM

At top: Attention art directors looking for something new and cool. Check out the perspective art of this Beijing Chemical Engineering University student. 

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: ad spend... what China wants in 2013... suspicions about VW's recall... Apple... Buick's recall... Microsoft on Taobao... BMW partnerships... one evil mechanic's genius business development idea... Gangnam grannies take on Harlem noodle shake... and more.Continue reading...

brand news

In the News: Disney, Dell, USPS and more

Posted by Dale Buss on February 6, 2013 09:06 AM

In the News

Disney sees higher TV ad revenues drive quarter and considers ESPN exit from U.K. sports coverage.

Dell seeks to transform brand, going private in $24 billion buyout under founder Michael Dell, as Microsoft gambles on involvement.

U.S. Postal Service plans to cut Saturday mail as Hallmark fights the cuts.

Apple loses right to iPhone brand in Brazil.

Arby's launches "fan of the week" promo via Facebook.

Lance Armstrong reportedly under investigation for obstruction and other serious crimes.

BP is hit by new $34 billion claim from U.S. state governments over Gulf spill.Continue reading...

brand news

In the News: Ford, Dr Pepper, LeBron X and more

Posted by Dale Buss on September 14, 2012 09:03 AM

In the News

Acer postpones launch of Alibaba-powered phone.

Apple fights to keep iPhone cool in China as larger screen of iPhone 5 sparks developer rush and NFC omission puzzles observers.

Beef Products faces high hurdle in "pink slime" lawsuit against ABC News.

Brand USA tourism push sets sights on India.

Burger Lounge and Counter Burger offer non-traditional meats.

Disney takes film write-down.

Dr Pepper gets flack on Facebook after posting evolutionary graphic.Continue reading...

brand news

In the News: BP, iPad, AIG and more

Posted by Dale Buss on March 5, 2012 09:02 AM

In the News

Ace Hardware debuts first-ever paint campaign.

AIG sells $6 billion in AIA shares to help repay bailout loan.

Angie's List creates rare success with paid-content model.

Apple expected to pass 100 million iPad sales by year-end as iPad 3 is unveiled this week and excitement builds for Apple TV.

BP stock rises on proposed $17.6 billion settlement in oil spill.

Carlos Slim's America Movil reportedly starting a Netflix-like online service for Mexico.

Facebook asks advertisers for big investments in exchange for expanding fan base.

Frontier low-cost airline may be relaunched or sold.

GlaxoSmithKline expands in China.

GM struggles to make Volt a sustainable business.Continue reading...

brand news

Brands to Watch: Kobe, Li Na, Tiger & more

Posted by Shirley Brady on June 7, 2011 07:00 PM

Brands to Watch

California could become first state to ban styrofoam.

Groupon rapped for exaggerating pre-sale price in the UK.

Kobe Bryant announces new foundation to fight homelessness in LA.

Li Na hailed as first Asian to win a tennis Grand Slam tournament.

Louis Vuitton takes check-ins to China.

NBC's The Voice becomes a hit thanks to Twitter.Continue reading...

brand news

In the News: Google, Nokia, Hulu & more

Posted by Dale Buss on June 1, 2011 09:00 AM

In the News

Burger King tests menu diversification. 

BMW launches "Don't Txt and Drive" public-service campaign.

Church’s takes on Chik-fil-A in chicken-taste test campaign.

Diageo and Pernot Ricard battle in China.

Exxon fuels chemicals drive in Asia.

Fiat ends four decades of Chrysler sales in Europe.Continue reading...

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