chew on this
Posted by Dale Buss on August 2, 2012 02:55 PM

The need for jobs in a job-starved America can create some interesting political dynamics. Witness how New York Democratic Gov. Andrew Cuomo is going out of his way today to praise practically every other politician in the state for having anything to do with bringing new PepsiCo jobs in yogurt-making to upstate — and implicitly thumbling his nose at New York City Mayor Michael Bloomberg, who has put PepsiCo on the Most Wanted list with his proposed big-soda ban.
"This is a new New York State, partnering with the private sector to create jobs and grow new industries," Cuomo said in a PepsiCo press release today. He's been notably lauded even by some Republicans for making economic development (tagline: "New York - Open for Business") a priority of his administration, including a high-profile TV campaign promoting economic investments in New York State, with not only PepsiCo but Fage bringing their yogurt works to upstate New York.Continue reading...
More about: PepsiCo, Beverages, Yogurt, Muller, Theo Muller, Muller Quaker Dairy, Fage, New York, Mike Bloomberg, Andrew Cuomo, Politics, Place Branding, Campaigns, Taglines, New York State
brand news
Posted by Dale Buss on February 27, 2012 09:06 AM

American Airlines calls for quick labor-cost savings.
Apple faces upstarts in smartphones as company prepares to unveil new products.
BP reportedly considers $14-billion spill settlement as trial is delayed.
Chrysler's Ram Trucks brand boosts country-music cred.
Del Taco realigns management team to redefine brand experience.
Dunkin' Donuts offers video-resume app.
Ericsson eyes future in software.
Fifth Third bank campaign focuses on curiosity.
Ford expands Sync footprint, crowdsources mobile vehicle innovations.Continue reading...
More about: Brand News, American Airlines, Apple, BP, Chrysler, Del Taco, Dunkin' Donuts, Ericsson, Fifth Third Bank, Ford, HarperCollins, Hermes, Honda, NASCAR, News Corp., Nokia, PepsiCo, Porsche, Ram, Sunday Sun, Theo Muller, Toyota, Volkswagen, VW, Rupert Murdoch