Macy's Enlists Ruffian Designers For Threads & Heirs Line

It seems that both designers and mass distributors are trying to keep their minds off the recession by staying as busy as possible, finding more and more new ways to stimulate consumerism. And that makes perfect sense, doesn't it?

With their Mise en Scene collection with Anthropologie just recently in stores, Ruffian designers Brian Wolk and Claude Morais have announced another collaboration, this time with Macy's on a menswear collection. The line, called Threads & Heirs, is part of a new strategy, similar to that of Target with guest designer collaborations. It also marks the first time Macy's has tapped high-end womenswear designers to take on a men's line, an innovative way for fashion talent to stretch their muscles and show that they can conquer both sexes in the market.Continue reading...