Posted by Mark J. Miller on October 7, 2013 12:39 PM
Thrillist has found a unique way to reach young adult males since it launched its first email newsletter back in 2008, speaking to a highly desirable yet often elusive demographic. Its ability to do just that has helped the company grow to one that will bring in upwards of $80 million this year as it continues to add more products, more revenue streams and build out its audience.
Now founders Ben Lerer and Adam Rich are adding another way to reach their audience: a new web publication focused on tech lifestyle.
Supercompressor will officially launch Oct. 23 and be focused on producing service articles for guys who are considering the purchase of tech products, according to Adweek. “This is not Engadget and Gizmodo,” Thrillist CEO Lerer told the publication. “This is lifestyle tech; gear and gadgets.”Continue reading...
Posted by Dale Buss on August 16, 2013 09:23 AM
Disney readies for risky Disney Infinity debut this weekend.
Fox plans weekend debut of new sports channel.
L'Oreal makes $843 million takeover bid for China's Magic Holdings.
Acura teams with Thrillist for MDX experience.
Al Jazeera promises fewer than usual commercials.
Apple tightens App Store rules on kids' data.
Boeing traces trail of faulty fire extinguishers in 787s.
Cadillac lures Clint Eastwood to concept-car reveal.
Cosi changes operational approach as chain struggles.
Google ticks off marketers with Gmail overhaul as it blocks Microsoft's YouTube Windows app.
H&M may source clothing from Ethiopia.
IBM buys security firm to further plans of Israeli cybersecurity lab.
JetBlue partners with British Airways.Continue reading...
Posted by Sheila Shayon on August 15, 2013 12:57 PM
In the latest bid to expand its platform beyond social media, AllThingsD reports that Facebook will begin piloting a new payments product in partnership with JackThreads, a flash-sale site for men.
Launching within the next month, the service will allow consumers to make purchases via e-commerce mobile apps using their Facebook login (that is, if they've already provided Facebook with their credit card information). It is similar to a mobile-specific PayPal with the added value of getting Facebook more data on its users' purchasing and e-commerce habits.
The new service is a natural extension of Facebook Gifts and its in-game virtual goods that “not only facilitate e-commerce but also to add information resulting from those transactions to its ballooning social graph," comments AllThingsD. The product puts Facebook in direct competition with Google, Amazon and startups including Braintree, Stripe and Klarna, all of which are working to make small-screen checkouts easier and more secure.Continue reading...
Posted by Dale Buss on August 7, 2013 09:01 AM
Yahoo will debut new logo next month.
Target acquires online skin-care retailer DermStore.
Taco Bell adds waffle taco to breakfast-menu test.
AOL acquires online-video company Adap.tv
AT&T will replace water-damaged Samsung Galaxy S4 Actives.
British Airways targets India ex-pats.
Chrysler won't invest in EVs until pricing improves.
Darden faces foodborne-illness lawsuit.
Evian still struggles for relevance in US market.
Facebook gets transparent about news-feed issue.
Famous Brands refocuses on innovation to grow TCBY and Mrs. Fields brands.
GE quits solar panels and sells technology.Continue reading...
Posted by Kristen Van Nest on July 5, 2013 01:16 PM
Founded in 2004, Thrillist started as a guide to New York City for recent male graduates. Today, Thrillist Media Group generates over $40 million in revenue , 45 percent of which comes from its e-commerce site, JackThreads, which it acquired in 2010 to complement its content offeringson its Thrillist and Crosby Press sites.
Unlike most media companies, Thrillist has over half a million credit card numbers on hand. The seamless shopping experience, where men can discover and purchase product on the same site, means that the user is more engaged and more likely to have intent to buy. “They’ve got their wallet in hand. They’re looking for recommendations and what to do and what to buy,” Eric Ashman, Thrillist Media Group's strategic advisor told brandchannel. “Reading GQ, your feet are up on the coffee table, you’re leaning back. And when you’re [on Thrillist], you’re leaning forward and looking for ideas and looking for recommendations and things to share with your friends.”
Refinery29, like Thrillist, is also at the forefront of seamlessly joining content and commerce. With 5 million visitors per month, Refinery29 focuses on building brand loyalty for the brands advertised on its site, but without a major complementary online store.
Whether it's driving sales or driving loyalty, both sites utilize and prioritize content over commerce.Continue reading...
in the spotlight
Posted by Sheila Shayon on September 15, 2010 12:13 PM
This mash-up of memorable (and mandatory) five-word acceptance speeches heralds the 15th annual Webby Awards call for entries.
The Webbys announced “it is expanding its mission to reflect the profound impact apps and the mobile Web are having on advertising, branding, and marketing.” There’s a new suite of categories for handheld and tablet devices and new Academy members include Yelp.com CEO Jeremy Stoppelman, UrbanDaddy CEO Lance Broumand, and Thrillist co-founder Ben Lerer.Continue reading...
Posted by Barry Silverstein on October 26, 2009 05:37 PM
Corporations, news outlets and bloggers continue to struggle to navigate the new environment caused by the overlap between social media and traditional media. The latest casualty is freelance writer Mike Albo, who lost his New York Times "Critical Shopper" column today after questions were raised about a Jamaica weekend trip for bloggers he joined that was sponsored by the men's shopping website Thrillist.
But despite new Federal Trade Commission rules that require bloggers to fully disclose any rewards they receive for promoting products, "flogging" (like Coke's Expedition 206 world blogging tour) is likely to grow as social media spirals upward. Consumer giants are more avid than ever about using ordinary consumers to promote their brands through blogs, videos, and social networking.Continue reading...