Best Global Green Brands 2014

brand news

Brand News: Honda, American Apparel, Starbucks and more

Posted by Dale Buss on June 23, 2014 09:17 AM

TOP STORIES

American Apparel ousted Dov Charney over nude pictures, report says.

HondaNissan and Mazda expand recalls of Takata airbag systems.

Starbucks brings made-to-order soda to 16 states and raises prices on drinks and bagged coffee.

Audi draws up EV plans to counter BMW and Tesla, report says. 

Thrillist brings online experience to life in New York on second annual Best Day of Your Life.

MORE BRAND NEWS

Ace Hardware renews performance in a big-box world by emphasizing local service.

BMW extends joint venture with Brilliance in China to 2028.

Barbara’s promotes natural snacks and cereals in new campaign.

BNP Paribas nears settlement in US for up to $9 billion.

Bono calls for more brand partnerships with RED at Cannes presentation.Continue reading...

brand news

In the News: Coca-Cola, Aston Martin, Sony and more

Posted by Dale Buss on February 6, 2014 09:12 AM

In the NewsCoca-Cola teams with Green Mountain for home soda-making systems.

Aston Martin recalls 75 percent of cars made since 2007.

Sony slashes outlook and puts Vaio PC brand on block.

CBS wins rights for new Thursday night football package.

GM posts fourth straight profitable year since bankruptcy.

ADT addresses security anxieties.

Apple is hit with $2 billion cellular patent claim in Germany.

Buffalo Wild Wings capitalizes on lower chicken-wing prices.

GlaxoSmithkline returns to growth despite China problems.

Google dodges EU $5 billion anti-trust fine.Continue reading...

tech talk

Thrillist Aims to Engage Gadget Guys with New Tech-Focused Publication

Posted by Mark J. Miller on October 7, 2013 12:39 PM

Thrillist has found a unique way to reach young adult males since it launched its first email newsletter back in 2008, speaking to a highly desirable yet often elusive demographic. Its ability to do just that has helped the company grow to one that will bring in upwards of $80 million this year as it continues to add more products, more revenue streams and build out its audience. 

Now founders Ben Lerer and Adam Rich are adding another way to reach their audience: a new web publication focused on tech lifestyle.

Supercompressor will officially launch Oct. 23 and be focused on producing service articles for guys who are considering the purchase of tech products, according to Adweek. “This is not Engadget and Gizmodo,” Thrillist CEO Lerer told the publication. “This is lifestyle tech; gear and gadgets.”Continue reading...

brand news

In the News: Disney, Fox, L'Oreal and more

Posted by Dale Buss on August 16, 2013 09:23 AM

In the News

Disney readies for risky Disney Infinity debut this weekend. 

Fox plans weekend debut of new sports channel.

L'Oreal makes $843 million takeover bid for China's Magic Holdings

Acura teams with Thrillist for MDX experience.

Al Jazeera promises fewer than usual commercials.

Apple tightens App Store rules on kids' data. 

Boeing traces trail of faulty fire extinguishers in 787s.

Cadillac lures Clint Eastwood to concept-car reveal.

Cosi changes operational approach as chain struggles.

Google ticks off marketers with Gmail overhaul as it blocks Microsoft's YouTube Windows app. 

H&M may source clothing from Ethiopia.

IBM buys security firm to further plans of Israeli cybersecurity lab. 

JetBlue partners with British Airways.Continue reading...

mobile commerce

Facebook Ventures into Mobile Payments with New Pilot Program

Posted by Sheila Shayon on August 15, 2013 12:57 PM

In the latest bid to expand its platform beyond social media, AllThingsD reports that Facebook will begin piloting a new payments product in partnership with JackThreads, a flash-sale site for men. 

Launching within the next month, the service will allow consumers to make purchases via e-commerce mobile apps using their Facebook login (that is, if they've already provided Facebook with their credit card information). It is similar to a mobile-specific PayPal with the added value of getting Facebook more data on its users' purchasing and e-commerce habits. 

The new service is a natural extension of Facebook Gifts and its in-game virtual goods that “not only facilitate e-commerce but also to add information resulting from those transactions to its ballooning social graph," comments AllThingsD. The product puts Facebook in direct competition with Google, Amazon and startups including Braintree, Stripe and Klarna, all of which are working to make small-screen checkouts easier and more secure.Continue reading...

brand news

In the News: Yahoo, Target, Taco Bell and more

Posted by Dale Buss on August 7, 2013 09:01 AM

In the News

Yahoo will debut new logo next month. 

Target acquires online skin-care retailer DermStore.

Taco Bell adds waffle taco to breakfast-menu test.

AOL acquires online-video company Adap.tv

AT&T will replace water-damaged Samsung Galaxy S4 Actives. 

British Airways targets India ex-pats.

Chrysler won't invest in EVs until pricing improves.

Darden faces foodborne-illness lawsuit.

Evian still struggles for relevance in US market.

Facebook gets transparent about news-feed issue.

Famous Brands refocuses on innovation to grow TCBY and Mrs. Fields brands.

GE quits solar panels and sells technology.Continue reading...

e-commerce

Content Meets Commerce: How Thrillist and Refinery29 Turn Brand Loyalty into Sales

Posted by Kristen Van Nest on July 5, 2013 01:16 PM

Founded in 2004, Thrillist started as a guide to New York City for recent male graduates. Today, Thrillist Media Group generates over $40 million in revenue , 45 percent of which comes from its e-commerce site, JackThreads, which it acquired in 2010 to complement its content offeringson its Thrillist and Crosby Press sites.  

Unlike most media companies, Thrillist has over half a million credit card numbers on hand. The seamless shopping experience, where men can discover and purchase product on the same site, means that the user is more engaged and more likely to have intent to buy. “They’ve got their wallet in hand. They’re looking for recommendations and what to do and what to buy,” Eric Ashman, Thrillist Media Group's strategic advisor told brandchannel. “Reading GQ, your feet are up on the coffee table, you’re leaning back. And when you’re [on Thrillist], you’re leaning forward and looking for ideas and looking for recommendations and things to share with your friends.” 

Refinery29, like Thrillist, is also at the forefront of seamlessly joining content and commerce. With 5 million visitors per month, Refinery29 focuses on building brand loyalty for the brands advertised on its site, but without a major complementary online store.

Whether it's driving sales or driving loyalty, both sites utilize and prioritize content over commerce.Continue reading...

in the spotlight

Webby Awards at 15: Ready for Primetime

Posted by Sheila Shayon on September 15, 2010 12:13 PM

This mash-up of memorable (and mandatory) five-word acceptance speeches heralds the 15th annual Webby Awards call for entries.

The Webbys announced “it is expanding its mission to reflect the profound impact apps and the mobile Web are having on advertising, branding, and marketing.” There’s a new suite of categories for handheld and tablet devices and new Academy members include Yelp.com CEO Jeremy Stoppelman, UrbanDaddy CEO Lance Broumand, and Thrillist co-founder Ben Lerer.Continue reading...

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