personal brands
Posted by Ben Berkon on May 1, 2013 12:52 PM

Claiming Tim Tebow was a bad quarterback in 2012 is almost an unfair statement. The former Florida Gators standout only threw the ball eight times as a New York Jet—and to his credit, completed six of those passes. Surely fans, prospective front offices and even vocal ex-teammates would need a slightly larger sample size to evaluate the talent and future of a player.
Yet, there will not likely be any more chances for Tim Tebow to prove himself in the National Football League—at least not in the foreseeable future. The New York Jets released their fourth string QB after surprisingly drafting West Virginia star Geno Smith 39th overall, making Tebow an unrestricted free agent. Apparently, only the Omaha Beef indoor team has knocked on Tebow's door since. Heck, even the Montreal Alouettes of the Canadian Football League passed on him.
Tebow has become somewhat of an enigma in the professional sports circuit. While his performance on the field has been anything but exceptional, his sterling brand has remained remarkably strong. Very strong, in fact, according to Henry Schafer, the executive Vice President of The Q Scores, which rank athletes and celebrities based on their positive impressions in the public. This now-mainstream analytics measurement has helped Tebow land a variety of endorsements throughout the years, and may ultimately contribute to a stay in his popularity.Continue reading...
More about: Tim Tebow, NFL, NY Jets, Denver Broncos, AFL, CFL, Football, Christianity, Q Score, XV Enterprises, Endorsement, Nike, EA Sports, TiVo, Jockey, FRS Health Energy, PDQ
brand news
Posted by Alicia Ciccone on March 27, 2013 09:38 AM

Walmart will test in-store lockers for online deliveries a la Amazon.
CBS aquires 50 percent of TV Guide Network for $100 million.
Southwest Airlines becomes the official airline of golf.
California shoe company sues Under Armour for trademark infringement.
Facebook and TiVo continue to battle over thumbs-up symbol.
After weeks of rumors and potential leaks, the Miami Dolphins will unveil their new logo on April 25.
Doritos officially launches new global campaign and redesigned packaging.
Human Rights Campaign's red equal sign logo for gay marriage goes viral on social media.Continue reading...
More about: Brand News: Walmart, CBS, Amazon, Southwest Airlines, 7-Eleven, Doritos, Dominion Diamond Corp., Facebook, Ford, Harry Winston, Human Rights Campaign, Land Rover, Mazda, Miami Dolphins, Range Rover, Swatch Group, TiVo, TV Guide Network
brand news
Posted by Shirley Brady on January 7, 2013 07:02 AM

Hostess is in talks to sell off bread brands, as makers of Thomas' English muffins and Tastykake snacks emerge as two of the bidders for Wonder Bread according to the Wall Street Journal.
Hulu CEO resigns as web TV startup faces impasse.
NHL resolves labor dispute, faces shortened season.
Apple envy one of Fast Company's suggested New Year's Resolutions for brands.
Bank of America settles with Fannie Mae for $10 billion.
BMW is paring back car discounts in Germany.
CES lures brands and marketers to Las Vegas.Continue reading...
More about: Brand News, Al Jazeera, Apple, Bank of America, BMW, CES, Clearly Canadian, Current, Daimler, Disney, Fannie Mae, GOP, Halo, HBO, Hostess, Hulu, KFC, Kindle, Lenovo, Lilly, Lingerie Football League, Microsoft, Missoni, Mondelez, Netflix, NHL, RNC, Selfridges, Square, Starbucks, Subway, Tastykake, Think, Thomas' English Muffins, TiVo, United, Universal, VH1, Wonder Bread, Yum Brands, Lance Armstrong, Eliot Spitzer, Philip Glass
brand news
Posted by Dale Buss on November 30, 2012 09:02 AM

Facebook details ding Zynga shares as partnership ends.
CNN needs more vibrancy in programming, incoming CEO Jeff Zucker says.
Lipitor generic cholesterol pill production halted by Ranbaxy following glass contamination.
Amazon tops Walmart with wealthy Americans, study says.
AT&T named best 4G network in Consumer Reports annual ranking, but places last for voice/text quality to #1 Verizon.
Chevrolet partners with Dailybreak for holiday push.
Chuck E. Cheese sees revamped mascot lose consumer appeal.
Cool Whip breaks new ground with frosting.
Duke Energy forces out CEO in settlement.Continue reading...
More about: Brand News, Amazon, AT&T, CNN, Chevrolet, Chuck E. Cheese, Cool Whip, Dailybreak, Disneyland, Duke Energy, Energizer, Facebook, Groupon, Hong Kong, Hostess, Hyundai, KFC, Lipitor, Lucky Charms, Andrew Mason, Mazda, Microsoft, Nike, Orbitz, Ranbaxy, TNT Express, Tim Tebow, TiVo, Toyota, UPS, Walmart, Walt Disney, Windows, Verizon, Zynga
brand news
Posted by Dale Buss on November 15, 2012 09:04 AM

5-Hour Energy consumption cited for possible involvement in deaths.
Abercrombie & Fitch credits faster reaction times for bump in results.
BBC scrutiny continues as broadcaster celebrates 90th.
BP nears settlement with federal government on Gulf spill.
Best Buy battles skeptics with turnaround plans.
Checkers opens restaurant in a Walmart.
Chick-fil-A ranked No. 1 chicken chain in new survey.Continue reading...
More about: Brand News, 5-Hour Energy, Abercrombie & Fitch, BBC, Best Buy, Checkers, Chick-fil-A, Cracker Jack, Dollar Thrifty, Ford, Frito-Lay, Hertz, Home Depot, MF Global, Martini Sparkling Wine, McDonald's, Seattle's Best, Starbucks, Teavana, Tim Tebow, TiVo, Waffle House, Walmart, Wendy's
brand news
Posted by Shirley Brady on September 24, 2012 12:17 PM

TiVo settles patent lawsuit vs Verizon for $250.4M; Verizon will license TiVo technology.
McDonald's brings back annual Monopoly game contest for 20th edition across U.S.
Yahoo's Mayer will lay out vision at all-hands company meeting this week.
Kroger rolls out Simple Truth™ and Simple Truth Organic® private label in-store brands.
Lay's Potato Chips issues last call for consumers to submit next great potato chip flavor idea for a shot at $1 million payout.
Madame Tussauds Hollywood launches first-ever social media contest for 2013 figure.
Neiman Marcus reaches out to fashion bloggers.Continue reading...
More about: Brand News, Boeing, Dreamliner, IAC, Kroger, Lay's, Madame Tussauds, Neiman Marcus, New York Times, Nissan, Santander, SiriusXM, TiVo, United, Verizon, Yahoo, Marissa Mayer
brand news
Posted by Dale Buss on July 17, 2012 09:01 AM

AT&T slashes price of Lumia smartphone.
Aereo online-TV service expands in U.S.
Bank of England chief denies New York Fed chief gave warning on rate-rigging.
Richard Branson considers bid for Virgin Records.
Coca-Cola beats estimates with international sales up 5%.
Famous Dave's expands beyond U.S..
GM likely to retain Opel brand despite brand's woes.
Gap eyes Lululemon's Athletica stores with its own Athleta store openings.Continue reading...
More about: Brand News, AT&T, Aereo, Athleta, Athletica, Bank of England, Batman, Crayola, Famous Dave's, GM, Gap, Goldman Sachs, Google, HSBC, Hulu, Johnson & Johnson, Kraft, Lululemon, Lumia, Mattel, Mazda, Microsoft, Opel, PetSmart, Time Warner, TiVo, Virgin, Richard Branson, Larry King
brand news
Posted by Dale Buss on March 26, 2012 08:58 AM

Apple in sight of $1 trillion valuation, according to analysts.
AstraZeneca fails to stop entry of generic versions of its antipsychotic drug to U.S. market.
Bats alarms Wall Street with derailed IPO.
Bloomberg and CNN continue transition to digital.
Bulgari tries to make a name in wine.
Chick-fil-A pressure heats up.
Dairy Queen benefits from early warm weather.
Darden finds restaurant consumers remain fickle.Continue reading...
More about: Brand News, ABC Family, Angry Birds, Apple, AstraZeneca, Bloomberg, Bulgari, Chick-fil-A, CNN, Dairy Queen, Darden, Discover, Disney, Duracell, Farmville, FTC, GM, The Hunger Games, Hyundai, Jeremy Lin, Lionsgate, Merck, Microsoft, Miracle-Gro, National Geographic Channel, New York Knicks, Nokia, Indra Nooyi, Olympics, Opel, P&G, PGA Tour, PepsiCo, Rovio, Softbank, Tiger Woods, TiVo, Wendy's, Yahoo, 4A's