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brand news

In the News: Coca-Cola, Walmart, News Corp. and more

Posted by Dale Buss on February 8, 2012 09:04 AM

In the News

Airbus faces order by European regulators for checks of all A380 jets.

Anheuser-Busch demonstrates new emphasis on sophisticated consumers in its advertising as Bud Light enlists Weego, the Super Bowl dog, to continue buzz.

Apple's iPhone reportedly squeezing carriers.

Buffalo Wild Wings rejoices that NFL season came off.

Chrysler sees no let-up in criticism of Eastwood ad as plot thickens.

Coca-Cola boosts marketing and branding investment as word comes that its Super Bowl livestream exceeded expectations.

Disney sells out Oscars advertising on ABC.Continue reading...

that's entertainment

Sundance Film Festival Sponsors are Back in Force

Posted by Mark J. Miller on January 20, 2012 11:01 AM

The annual indie-film extravaganza known as the Sundance Film Festival got underway Thursday night in Park City, Utah, and the New York Times noticed something there that had been missing at recent fests: many corporate sponsors.

Eight brands are officially sponsoring this year's festival, which launched as an offshoot of Robert Redford's Sundance Institute in 1978: Adobe, GE, Sprint, Yahoo!, Bertolli, Grey Goose, Time Warner, and Hilton. Last year, the festival had two — Honda and Trident — and neither of them are back.Continue reading...

brand news

In the News: SOPA, Kraft, RIM and more

Posted by Dale Buss on January 18, 2012 09:04 AM

In the News

Airbus raises prices of A320neo plane amid strong demand, as Boeing threatens to compete better in 2012 .

AirTran must reinstate whistleblower pilot.

American Express invests $125 million in China mobile payments startup.

Apple eases into corporate market with Macs, while textbook push draws interest.

BankUnited draws bids from TD Bank and others.

Beyonce and Jay-Z challenged by Blue Ivy trademark applicant.

Burberry sales surge on international demand.Continue reading...

no kidding around

Hey, Kids - That's Not Candy

Posted by Barry Silverstein on April 23, 2010 01:03 PM

The tobacco industry just won't give up. Increasingly blocked from marketing cigarettes to youth, R.J. Reynolds Tobacco has been test marketing Camel Orbs, a mint-like tablet that contains ground tobacco with cinnamon or mint flavoring. Billed as "dissolvable tobacco," the product looks like Tic Tac breath mints, according to some critics.

Reynolds introduced the edible pellets in three U.S. cities last year, running ads in such magazines as People, Rolling Stone, and Wired.

But controversy is erupting now because of a research study published this week in Pediatrics, the journal of the American Academy of Pediatrics.

The study warns of the potential for child poisonings after researchers "found that Camel Orbs had an extremely high level of absorbable nicotine because of the alkalinity of the product," notes the New York Times.Continue reading...

brandcameo

2010 Oscars Groundbreaking... For Product Placement

Posted by Abe Sauer on March 5, 2010 05:05 PM

Many see the 2010 Academy Awards best film field as groundbreaking because the number of nominees has been increased from five to ten. There is however another way this year's nominee field is groundbreaking; for the first time, product placement plays an important role in a number of the best picture contenders. Continue reading...

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