Posted by Mark J. Miller on May 24, 2013 11:09 AM
Golfer Sergio Garcia has made more than $24 million since 1999 just with his golfing skills, so he doesn’t exactly need the extra money from endorsements, but it would be a very public slap in the face (and dent in his wallet) if his main sponsor, TaylorMade-Adidas, decided to dump him due to an insensitive remark he made earlier this week.
Garcia and Tiger Woods have been known to not enjoy each other’s company very much and have been engaged in a bit of a spat since the two had an encounter at the Players Championships. While playing on the same hole, Woods pulled a club from his bag just as Garcia was taking a swing. Tiger’s actions and the crowd’s response distracted Garcia and his shot went a bit off course, CNN reports. Verbal jabbing on the course followed, and Woods went on to win the tourney.
In the leadup to this weekend’s European Tour matchup, Garcia was asked at a press conference Tuesday if he would invite Woods over to his place. "We'll have him 'round every night,” he said, according to ESPN. “We will serve fried chicken." The comment earned him a load of recrimination, an outraged tweet from Woods, and the threat of his main sponsor pulling the plug: "Sergio Garcia's recent comment was offensive and in no way aligns with TaylorMade-Adidas Golf's values and corporate culture," said a statement released by the company. "We have spoken with Sergio directly and he clearly has regret for his statement and we believe he is sincere.”Continue reading...
Posted by Dale Buss on May 13, 2013 09:33 AM
Bangladesh plans to raise pay for garment workers and allow unions.
ABC veteran Barbara Walters announces 2014 retirement as Disney plans to live-stream ABC programming via app and cloud.
Yum! sales in China fall 29 percent in April.
ABB says CEO plans to resign.
Audi outsells BMW brand globally — again.
Bloomberg admits use of its terminals for data snooping.
CBS chief touts TV over digital engagement.
Cisco tries reinvention in tough time.
Danone sets deal to acquire Happy Family brand.Continue reading...
Posted by Dale Buss on April 15, 2013 09:03 AM
Charlie Ergen's Dish Network offers to buy Sprint for $25.5 billion in a bid to one up SoftBank.
ConAgra, Heinz and Nestle lead frozen food battle to reverse negative image.
Nike seeks to regain its edge with fewer ads following Tiger Woods stumble.
Dannon uses Greek-style to leapfrog Yoplait to top of U.S. yogurt business.
Apple clearly enters post-Jobs era.
Justin Bieber sparks controversy with Anne Frank comment.
Boeing sees new inspection order on its 737s.Continue reading...
Posted by Mark J. Miller on April 11, 2013 07:15 PM
The 2013 Masters Golf Tournament—one of the few golf tourneys that the world outside of the golf community actually cares about—kicked off Thursday morning as brands watch helplessly, hoping and praying that one of thier golfers is the one pulling on the famed green jacket by weekend's end.
As Forbes points out, last year’s winner, Bubba Watson, wasn’t a big name outside of the golf world before the Masters got underway last year. Though by the end of the tournament, his main sponsor, Ping, had generated $14.2 million in media value, according to brand analyst and research firm Repucon. That's triple what the next brand, TaylorMade, got out with at $4.5 million.
The reason the numbers vary so much is because he Masters only allows four minutes of commercials each hour and limits the amount of branding on the course so the majority of brand exposure comes from the golfers themselves and whatever airtime they get. That means sponsors of the world’s top-ranked golfers—Tiger Woods, Rory McIlroy and Justin Rose— along with such big names as Phil Mickelson (No. 9) and Watson (No. 14) will be enjoying the sight of their products far more than those who supply gear to Richard Sterne (No. 49). Unless, of course, Sterne pulls out the game of his life and ends up in or near the winner's circle.Continue reading...
Posted by Reneé Alexander on March 28, 2013 12:02 PM
Winning takes care of everything. Or so says Nike.
The sporting goods giant posted a quickly contentious image on its Nike Golf Facebook and Twitter accounts this week in the wake of Tiger Woods’ record-tying eighth victory at the Arnold Palmer Invitational showing the newly-(re)crowned world No. 1-ranked golfer sizing up a putt. The slogan, “Winning takes care of everything,” a favorite saying of Woods since 2009, is front and center. At the bottom, of course, is Nike’s famous swoosh—alongside the word, “Victory.”
Nike says the statement references Woods’ perseverance to return to the top of his sport and is a salute to his athletic performance. But everything? Please. Sports fans weren’t the only ones who devoured every titillating detail of Woods’ personal life when it was exposed following his late 2009 admission of multiple extra-marital affairs.Continue reading...
Posted by Mark J. Miller on March 20, 2013 06:16 PM
Nike introduced the FuelBand wristband in January 2012, and it has apparently sold well enough for the company to further invest in its growth as the device at the center of the connected universe it envisions. News on how Nike plans to boost its mobile/digital offering sets the stage for the company's quarterly earnings call on Thursday.
The athletic-wear giant's inaugural Nike Accelerator mobile development incubator, announced late last year, this week awarded $20,000 to 10 different startups that are building apps for its Nike+ products. The hope, CNET reports, is “to create a platform in much the same way that Apple has created a platform with iTunes and Microsoft with Windows.”
Hundreds of app ideas were proposed to Nike and its partner, TechStars, and the 10 that will receive funding as well as mentoring from Nike include “games that encourage users to exercise and a corporate wellness app that espouses healthy living habits,” CNET notes. The companies will work on their apps in Portland, Oregon, near Nike’s campus, and then pitch them to Nike bigwigs, venture capitalists and angel investors in June.Continue reading...
Posted by Mark J. Miller on February 26, 2013 01:07 PM
World War II and 9/11 are the only things that have kept the best European and American golfers from squaring off against each other every two years since the late 1920s in the Ryder Cup.
Though it has such big names as Jack Nicklaus, Arnold Palmer, Nick Faldo, Tiger Woods and Colin Montgomerie involved and been around for 85 years, the Ryder Cup has never had a worldwide sponsor—until now.
Scotland’s Standard Life Investments has signed on to fill that spot for the next two Cups, Reuters reports. "This announcement follows the launch of the unified Ryder Cup global brand identity and the stated aim of Ryder Cup Europe and the PGA of America to secure global partnerships going forward," said Pete Bevacqua, chief executive officer of the PGA of America. The tournament is one of the sport's biggest, reaching up to 500 million daily TV viewers in 183 countries. Continue reading...
Posted by Mark J. Miller on February 15, 2013 01:53 PM
Oscar Pistorius was a man once known for being the fastest double-leg amputee on the planet. Now that the so-called Blade Runner has been charged with murder for the shooting death of his model girlfriend Reeva Steenkamp early Valentine’s Day morning, his sponsors, who pay out about $2 million to Pistorius annually, are moving just as quickly as Pistorius to figure out how to deal with the sudden PR nightmare.
Nike’s attachment to Pistorius was compounded by the fact that an ad featuring the Olympian used the tagline, “I’m the bullet in the chamber.” It was pulled from Pistorius’s website on Thursday, Ad Age reports. The victim's tweets before her murder also created a social media nightmare for anyone or any company attached to the paralympic athlete.
"Nike extends its deepest sympathy and condolences to all families concerned following this tragic incident," his sponsor said in a statement. "As it is a police matter, Nike will not comment further at this time." Two other sponsors, Oakley and BP Global, both used the word “shocked” in their statements on the issue. Thierry Mugler fragrances had nothing to say other than it was waiting to see what happens with the investigation.
British Telecom, better known as BT, also went the “appalled” route with its statement: "Our thoughts are with all those affected by this tragedy. Given the ongoing legal proceedings, it would be inappropriate for us to comment further."Continue reading...