Posted by Shirley Brady on October 11, 2010 11:30 AM
Now settled into the former Deitch gallery space in New York's Soho district, Levi's second pop-up workshop officially opened on Thursday night.
The inaugural photography exhibition, up through Oct. 17, is curated by NYC's go-to hipster photog Tim Barber of tinyvices.com fame, who was featured in Scion's Los Angeles exhibition with Vice magazine last fall.
Levi's temporary photo studio is open to the public through Dec. 15, with a program including streaming and in-person events, classes, vintage equipment rental or photo-related goods for sale, and a variety of projects such as a visitors' yearbook.
Joshua Katz, Levi's head of collaborations, partnerships and creative concepts, tells Cool Hunting that "the reason a lot of brands don't do this is because it's hard, it's tiring."Continue reading...