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brand news

Brand News: Disney's Frozen 2, Kevin Bacon & Eggs, SXSW and More

Posted by Dale Buss on March 13, 2015 09:19 AM

TOP STORIES

Disney announces Frozen 2 and three more Star Wars films.

InMobi disputes Google rumor and says it wants to stay independent.

Toyota signs on as first top-level auto sponsor for Olympics in advance of 2020 Games in Tokyo.

SXSW gets rolling in Austin, where 3M kicks off global campaign among other branded buzz.

American Egg Board (finally) hires Kevin Bacon to team up for campaign.Continue reading...

tech in the spotlight

Can Apple Watch Aid Transition to Luxury Brand With $17,000 Wearable?

Posted by Sheila Shayon on March 9, 2015 06:25 PM

So the wait is over. And now we know that Apple Watch costs almost as much as Burberry's priciest timepiece at its top end. But this is no ordinary timepiece, of course.

The highly-anticipated Apple Watch reveal today was underwhelming to those who were paying attention when most of the features were revealed in September—with the notable exception of ResearchKit to aid medical research, and the pricing for the luxury top tier Edition Apple Watch.

The Edition duo above? Each one costs a cool $17,000, depending whether you want the 18-Karat yellow gold watch with the red strap or the 18-Karat rose gold with rose gray strap.Continue reading...

brand news

Brand News: Apple Watch, Nike+, Malaysia Airlines and more

Posted by Shirley Brady on March 9, 2015 08:01 AM

TOP STORIES

Today's unveiling of Apple Watch at 10 a.m. PDT event may see SVP Angela Ahrendts on-stage as Apple finally reveals ultra-luxe smartwatch line (and puts rumors to rest)—and, possibly, "one more thing."

Nike updates Nike+ running app to accommodate TomTom and other smartwatch partners. 

Malaysia Airlines begins long road to recovery as missing flight inquiry report released on first anniversary.

P&G's global brand building officer Marc Pritchard lays out ad roadmap and programmatic perspective as Tide brand focuses on HE washing machines.

UPS launches new brand campaign highlighting enterprise customers: "United Problem Solvers." Continue reading...

tech innovation

Tim Cook's Sneak Peek at Apple Watch Promises No Privacy Sneakiness

Posted by Shirley Brady on February 28, 2015 12:15 PM

Apple CEO Tim Cook, in London this week, gave The Telegraph (and employees) an exclusive look at the Apple Watch—and also shared his (and the company's) unequivocal stance on privacy. In his bluntest remarks to date, he warned that personal information is being "trafficked around" and people "don’t fully understand what is going on."

He emphatically stated that Apple is a fierce protector of customers' private data—a concern as Apple Watch gets ready to launch in early April with health tracking and third-party apps.

"None of us should accept that the government or a company or anybody should have access to all of our private information," Cook said. "This is a basic human right. We all have a right to privacy. We shouldn't give it up. We shouldn't give in to scare-mongering or to people who fundamentally don’t understand the details."Continue reading...

tech innovation

Apple Expands Reach, From Detroit to the White House to a Galaxy Far, Far Away

Posted by Sheila Shayon on February 16, 2015 11:24 AM

As curiousity grows about Apple's plans in the automotive space (with Titan project details leaking out and already inspiring Taiwan's animation wags) and the music space (with a star BBC DJ wooed to Cupertino), the brand's Apple Pay mobile wallet just received a big boost from none other than the US president.

Apple CEO Tim Cook took center-stage at the White House cybersecurity summit at Stanford University last week with this clarion call: "Everyone has a right to privacy and security." Cook also called on government to work with business to protect consumers.

"When it comes to the rights of customers and the rights of citizens, it's important to realize we're all talking about the same people," Cook stated, according to CNET. "We owe them nothing less but the best protections that we can possibly provide by harnessing the technology at our disposal and working together...We must get this right."Continue reading...

tech in the spotlight

Apple's Cook Defines Core Objectives

Posted by Sheila Shayon on February 16, 2015 08:28 AM

It’s a very good time to be Apple CEO Tim Cook.

The brand just became the first US company to close at more than $700 billion in market value. Fittingly, the milestone came as Cook attended the Goldman Sachs Technology and Internet Conference in San Francisco to discuss, among other things, the Apple Watch, growth in China and solar power.

“Given Apple’s powerful iPhone cycle, a big 4G ramp in China and the upcoming launch of Apple Watch in April, we believe there is still plenty to look forward to at Apple during this transformational cycle,” said Brian White, analyst at Cantor Fitzgerald.

Cook was bullish on Apple’s sales in China, in which revenue increased by 70 percent to reach $38 billion in 2014.Continue reading...

brandspeak

Why Apple Won (Greater China)

Posted by Forest Young on February 4, 2015 04:16 PM

As we collectively marvel over Apple’s Q1 earnings — a record profit for a publicly traded company—we should reframe our focus.

The significance of the iPhone’s performance in Greater China , which includes mainland China, Hong Kong and Taiwan, cannot be overlooked; it underlies both the flagship product responsible for nearly 70% of last quarter’s revenue, and the key growth market responsible for an estimated 36% of global iPhone shipments.

Several key learnings emerge:Continue reading...

brand news

Brand News: Apple, Malaysia Airlines, Porsche and more

Posted by Shirley Brady on January 26, 2015 08:01 AM

McDonald's Super Bowl 2015 Sneak Peek

TOP STORIES

Apple SVP (and former Burberry CEO) Angela Ahrendts outearned Tim Cook last year as China iPhone sales outstrip US for first time and brand opens latest China store in Alibaba's hometown (after reportedly agreeing to Chinese government security checks) and chases Samsung in Korea, while "simple, secure" Apple Pay propels mobile wallet payments and "Free on iTunes" drives engagement.

Malaysia Airlines site hacked by group claiming Islamic affiliation.

Porsche reportedly plans EV rival to Tesla.

Mattel fires CEO steps down after Barbie sales plunge for fifth consecutive quarter.

Super Bowl pre-Game ad reveals debated as McDonald's releases its sneak peek along with BMW (below), Budweiser aims to recapture puppy buzz, Domino's brings pizza tracker to Samsung smart TV sets for Game Day, Toyota features Paralympics champ Amy Purdy and the NFL strikes deal with Google to bring in-game clips to YouTube.Continue reading...

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