tech innovation

Apple Expands Reach, From Detroit to the White House to a Galaxy Far, Far Away

Posted by Sheila Shayon on February 16, 2015 11:24 AM

As curiousity grows about Apple's plans in the automotive space (with Titan project details leaking out and already inspiring Taiwan's animation wags) and the music space (with a star BBC DJ wooed to Cupertino), the brand's Apple Pay mobile wallet just received a big boost from none other than the US president.

Apple CEO Tim Cook took center-stage at the White House cybersecurity summit at Stanford University last week with this clarion call: "Everyone has a right to privacy and security." Cook also called on government to work with business to protect consumers.

"When it comes to the rights of customers and the rights of citizens, it's important to realize we're all talking about the same people," Cook stated, according to CNET. "We owe them nothing less but the best protections that we can possibly provide by harnessing the technology at our disposal and working together...We must get this right."Continue reading...

tech in the spotlight

Apple's Cook Defines Core Objectives

Posted by Sheila Shayon on February 16, 2015 08:28 AM

It’s a very good time to be Apple CEO Tim Cook.

The brand just became the first US company to close at more than $700 billion in market value. Fittingly, the milestone came as Cook attended the Goldman Sachs Technology and Internet Conference in San Francisco to discuss, among other things, the Apple Watch, growth in China and solar power.

“Given Apple’s powerful iPhone cycle, a big 4G ramp in China and the upcoming launch of Apple Watch in April, we believe there is still plenty to look forward to at Apple during this transformational cycle,” said Brian White, analyst at Cantor Fitzgerald.

Cook was bullish on Apple’s sales in China, in which revenue increased by 70 percent to reach $38 billion in 2014.Continue reading...

brandspeak

Why Apple Won (Greater China)

Posted by Forest Young on February 4, 2015 04:16 PM

As we collectively marvel over Apple’s Q1 earnings — a record profit for a publicly traded company—we should reframe our focus.

The significance of the iPhone’s performance in Greater China , which includes mainland China, Hong Kong and Taiwan, cannot be overlooked; it underlies both the flagship product responsible for nearly 70% of last quarter’s revenue, and the key growth market responsible for an estimated 36% of global iPhone shipments.

Several key learnings emerge:Continue reading...

brand news

Brand News: Apple, Malaysia Airlines, Porsche and more

Posted by Shirley Brady on January 26, 2015 08:01 AM

McDonald's Super Bowl 2015 Sneak Peek

TOP STORIES

Apple SVP (and former Burberry CEO) Angela Ahrendts outearned Tim Cook last year as China iPhone sales outstrip US for first time and brand opens latest China store in Alibaba's hometown (after reportedly agreeing to Chinese government security checks) and chases Samsung in Korea, while "simple, secure" Apple Pay propels mobile wallet payments and "Free on iTunes" drives engagement.

Malaysia Airlines site hacked by group claiming Islamic affiliation.

Porsche reportedly plans EV rival to Tesla.

Mattel fires CEO steps down after Barbie sales plunge for fifth consecutive quarter.

Super Bowl pre-Game ad reveals debated as McDonald's releases its sneak peek along with BMW (below), Budweiser aims to recapture puppy buzz, Domino's brings pizza tracker to Samsung smart TV sets for Game Day, Toyota features Paralympics champ Amy Purdy and the NFL strikes deal with Google to bring in-game clips to YouTube.Continue reading...

brand news

Brand News: P&G, Heinz, Apple and more

Posted by Shirley Brady on December 23, 2014 09:08 AM

Heinz happy

TOP STORIES

P&G sells Camay and (outside of North America and the Caribbean) Zest to Unilever to bolster Mexico presence as company named top U.S. ad spender of 2014 by Kantar Media.

Heinz ketchup launches Happiness social marketing campaign.

Apple pushes first automatic security upgrade for Mac as Tim Cook named CNN's best CEO for a comeback year.

North Korea Internet service knocked offline (and restored) as Sony situation sees studio schedule limited release for The Interview.

Hyatt introduces free Wi-Fi at all properties worldwide while Microsoft and Google lobby against Marriott's Wi-Fi moves.Continue reading...

sustainability

Sustainable Brands: The Greening of Apple Under Lisa Jackson

Posted by Sheila Shayon on November 4, 2014 10:44 AM

Apple places high priority on its environmental credentials, including launching a microsite on its eco-responsibility, releasing "Better," an Earth Day video narrated by CEO Tim Cook, and placing ads about its sustainability progress in newspapers worldwide proclaiming “There are some things we want every company to copy” in a not-so-veiled jab at Samsung.

But Apple's biggest green commitment happened just over a year ago, when it hired former U.S. Environmental Protection Agency director Lisa Jackson to help clean up its act. According to the company's 2014 environmental responsibility report, she’s doing a good job—even while there is still room to grow. Continue reading...

brand news

Brand News: Apple's Cook Comes Out, Microsoft Band and more

Posted by Dale Buss on October 30, 2014 09:12 AM

TOP STORIES

Apple CEO Tim Cook says he's "proud to be gay" in Bloomberg Businessweek public coming out essay following LGBT rights speech (above) as his company looks to sell iPhone in Iran while CurrentC, rival mobile-payment system to Apple Pay, is hacked.

Microsoft unveils Microsoft Band fitness wearable as it finishes round of previously announced layoffs.

Burger King clears antitrust hurdle with Tim Hortons deal.

Kohl's launches badly needed makeover and details Thanksgiving opening plan.

SodaStream shifts toward carbonated water and plans to close controversial West Bank factory.Continue reading...

tech in the spotlight

Apple Reveals World's Thinnest Tablet, Confirms Apple Pay Launch on Monday

Posted by Sheila Shayon on October 16, 2014 05:06 PM

Wall Street may have shrugged, but will consumers stampede to the stores yet again following Apple's latest product reveal?

That was the big question following today’s Apple press event, which offered few surprises as details of slimmer tablets and fuller-sized versions were accidentally published along with a new user guide yesterday. 

Just in time for the holidays, here’s a recap of today’s announcements by the world's most valuable brand: Continue reading...

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