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brand news

In the News: Amazon, McGraw-Hill, Pawlenty & more

Posted by Dale Buss on September 12, 2011 08:57 AM

In the News

America and the world grieve and reflect on tenth anniversary of 9/11 on Sunday.

Amazon gets one-year sales-tax reprieve from California legislature; displaces Apple in brand loyalty survey; and may be working on a Netflix for books.

AOL and Yahoo struggle for identity.

AT&T revamps stores for tablet push.

Coca-Cola brings PlantBottle packaging to the UK.

Facebook, Skype and YouTube head "breakaway brands" report.Continue reading...

political season

2012 GOP Presidential Candidates' Logo Race Heats Up

Posted by Mark J. Miller on June 27, 2011 11:00 AM

President Obama had a memorable logo to aid him in his 2008 presidential bid: An O that looks like a sun rising on the horizon of a red-and-white-striped landscape, a symbol of hope and a new day in America.

Now the 2012 presidential race is underway, Obama is back in the race, while Republican candidates are looking for every way possible to push their brands — including creating patriotic logos to underline their all-American messaging.

The latest entrant — Rep. Michelle Bachmann — doesn’t have an official logo on her congressional web page, although her just-announced presidential bid features a logo with an embellished 'h' in her surname to note her patriotic zeal, now rolling out across her Facebook, Twitter and official pages. 

ABC News points out that former Utah governor Jon Huntsman's logo, meanwhile, recalls the one Obama brandished in 2008 — like Bachmann, highlighting the 'h' in his surname, to a vastly different effect.Continue reading...

brand bites

Brand Bites: 7Up in China, Hipster Golf & Summer's Evangelism

Posted by Abe Sauer on June 24, 2011 12:30 PM

Iconic Chinese director Hu Ge teams up with 7Up for sci-fi viral that ChinaSmack reports racked up 4 million views in just 10 days.

The second largest Ikea in the world has been assembled in Shanghai. (The largest is still in Sweden).

Think the media is still in meltdown mode?Continue reading...

political brands

Biggest Elephant at GOP Debate Might Be the One Not (Yet?) in the Room

Posted by Dale Buss on June 13, 2011 07:00 PM

Tonight's GOP debate on CNN could prove crucial for several of the Republican candidates and potential candidates in a still-roiled, still-early race for their party’s nomination to attempt to unseat President Obama in 2012.

Michelle Bachmann, the Tea Party favorite from Minnesota, will make her national debut as a 2012 contender on the stage in Manchester, NH. As the front-runner so far, Mitt Romney will be under pressure not to hurt himself. Newt Gingrich will stop in New Hampshire on Redemption Road. And former Minnesota Governor Tim Pawlenty simply will be trying to get more traction.

Sarah Palin won’t be on the GOP-candidate stage tonight, and perhaps never. But her long “non-candidate” campaigning, and national media attention as the outspoken former governor of Alaska, leave her as a looming presence over the debate nonetheless. You can betcha that if she finally decides to leap into the fray, the post-debate dynamics will be upset.Continue reading...

political brands

The Tee Party: Right Wing Raises Humor Tax By Spoofing Big Brands

Posted by Abe Sauer on May 30, 2011 11:30 AM

Sure, there have always been the brand-mocking clothing of dumb punks, be it North Face-skewering "South Butt" or the wit of "Mountain Don't."

Now, usually reserved conservatives are getting in on the fun. Below, a collection of corporate-spoofing t-shirt designs that promote the politics of the right.Continue reading...

brand news

Brands to Watch: HP, SeaChange, Sarah Palin & more

Posted by Shirley Brady on May 26, 2011 06:00 PM

Brands to Watch

Arris looks at buying SeaChange.

Carrefour and Walmart closer to India greenlight.

Ford gears up for EV launch.

HP shakes up executive ranks.

Lady Gaga promotes AIDS awareness via social campaign with MAC.

Microsoft's Steve Ballmer talks up China opportunity.

Mike Tyson updates app to incorporate The Hangover 2.Continue reading...

brand bites

Brand Bites Stamps its Passport

Posted by Abe Sauer on May 13, 2011 12:00 PM

Lee Jeans gets its Brooklyn hipster on in new Chinese campaign.

Below: Geico's biggest fan, Nestea isn't ageist, a Taco Belle, and more.Continue reading...

political brands

Newt Gingrinch Confirms Presidential Candidacy

Posted by Shirley Brady on May 11, 2011 06:30 PM

True to his tweet, Newt Gingrinch officially threw his hat in the ring today and announced he's running in the 2012 US presidential race against Barack Obama. Polling in the high single digits, his GOP rivals include Tim Pawlenty and Mitt Romney, while Sarah Palin, Mike Huckabee and (maybe) Donald Trump have yet to confirm their plans.

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