Posted by Dale Buss on May 7, 2013 09:15 AM
Adobe abandons boxed software for the cloud.
Samsung keeps hammering Apple in new ad strategy for Galaxy S4.
Tim Tebow tops Forbes' new list of most influential athletes.
Acer plans to launch windows tablet in June.
Aereo asks judge to prevent new lawsuits by CBS.
Audi considers building plant in Brazil but seeks clarity from government.
Disney plans new Star Wars games through Electronic Arts.
Estee Lauder sets sights on big September fragrance launch.
Facebook made the Fortune 500 list for the first time.Continue reading...
Posted by Ben Berkon on May 1, 2013 12:52 PM
Claiming Tim Tebow was a bad quarterback in 2012 is almost an unfair statement. The former Florida Gators standout only threw the ball eight times as a New York Jet—and to his credit, completed six of those passes. Surely fans, prospective front offices and even vocal ex-teammates would need a slightly larger sample size to evaluate the talent and future of a player.
Yet, there will not likely be any more chances for Tim Tebow to prove himself in the National Football League—at least not in the foreseeable future. The New York Jets released their fourth string QB after surprisingly drafting West Virginia star Geno Smith 39th overall, making Tebow an unrestricted free agent. Apparently, only the Omaha Beef indoor team has knocked on Tebow's door since. Heck, even the Montreal Alouettes of the Canadian Football League passed on him.
Tebow has become somewhat of an enigma in the professional sports circuit. While his performance on the field has been anything but exceptional, his sterling brand has remained remarkably strong. Very strong, in fact, according to Henry Schafer, the executive Vice President of The Q Scores, which rank athletes and celebrities based on their positive impressions in the public. This now-mainstream analytics measurement has helped Tebow land a variety of endorsements throughout the years, and may ultimately contribute to a stay in his popularity.Continue reading...
Posted by Dale Buss on April 29, 2013 09:14 AM
NBA star Jason Collins comes out as the first openly gay active male athlete in American sports.
Primark is first retailer involved in Bangladesh factory collapse to offer aid to victims.
Chrysler earnings plunge on model changes.
Samsung reveals 7-inch Galaxy Tab 3.
Burger King tweaks menu and message after first-quarter sales decline.
BYD of China plans to sell "made in USA" buses.
Bayer pays $1.1 billion for birth-control company.
Boeing returns Dreamliner to the air but must reassure passengers, as China is deemed likely to approve the plane in May.
Canon crowdsources short films.
Honda scores so far with mid-cycle remake of Civic.Continue reading...
Posted by Dale Buss on January 9, 2013 01:14 PM
Super Bowl XLVII is getting closer, so more heavyweight brands are making the required heavyweight commitment to advertise during the Big Game on CBS on February 3.
The network said today that all of the available spots are sold out at around $4 million per 30 seconds, with the latest returning brands including Chrysler from last year and Taco Bell from three years ago.
Budweiser plans to debut Budweiser Black Crown, an amber lager with higher alcohol content, with a 30-second spot during the game. Anheuser-Busch InBev introduced Bud Light Platinum during last year's game, while Black Crown was developed via last year's Project 12 regional brewmaster challenge.
Taco Bell had a very good year with a snap-back in sales on the strength of new produccts such as Doritos Locos Tacos, and so the Yum!-owned brand has confirmed it's suiting up for the Super Bowl for the first time since 2010. The chain's 60-second spot will "support the brand’s 'LIVE MÁS' tagline and spirit."
Doritos, meanwhile, tapped actress Ali Landry, who rose to fame during her 2008 Super Bowl commercial debut with the brand, to announce the five finalists for its fan-voted "Crash the Super Bowl" creative commercial challenge.Continue reading...
Posted by Dale Buss on November 30, 2012 09:02 AM
Facebook details ding Zynga shares as partnership ends.
CNN needs more vibrancy in programming, incoming CEO Jeff Zucker says.
Lipitor generic cholesterol pill production halted by Ranbaxy following glass contamination.
Amazon tops Walmart with wealthy Americans, study says.
AT&T named best 4G network in Consumer Reports annual ranking, but places last for voice/text quality to #1 Verizon.
Chevrolet partners with Dailybreak for holiday push.
Chuck E. Cheese sees revamped mascot lose consumer appeal.
Cool Whip breaks new ground with frosting.
Duke Energy forces out CEO in settlement.Continue reading...
Posted by Dale Buss on November 15, 2012 09:04 AM
5-Hour Energy consumption cited for possible involvement in deaths.
Abercrombie & Fitch credits faster reaction times for bump in results.
BBC scrutiny continues as broadcaster celebrates 90th.
BP nears settlement with federal government on Gulf spill.
Best Buy battles skeptics with turnaround plans.
Checkers opens restaurant in a Walmart.
Chick-fil-A ranked No. 1 chicken chain in new survey.Continue reading...
Posted by Mark J. Miller on October 23, 2012 10:22 AM
The act of Tebowing, kneeling on one knee and putting one fist to a bent head in the manner of New York Jets quarterback Tim Tebow, may be so last year, but the trend is still rolling across the globe. People have Tebowed at the Vatican, on top of the Empire State Building, as David Bowie, in Hong Kong, and even on top of an alligator.
Tebow, who is proud to be an ultra-religious role model, has called the fad “a blessing.” And now it may be a financial blessing as well. The 25-year-old NFL pro now owns the trademark to Tebowing. So watch out, all you high school and Pop Warner football players. If you choose to Tebow, you could pay the price.Continue reading...
Posted by Dale Buss on August 2, 2012 09:00 AM
AIG pushes plan for independence from U.S. government.
Burger King says that menu and marketing changes have boosted bottom lilne.
Campbell Soup creates limited edition to help food bank.
Chick-fil-A supporters (and Wendy's) show up for "Appreciation Day."
Christina Aguillera lends her voice to a good cause.
Costco experiences strong U.S. sales.
Crocs celebrates milestone a little too exuberantly.
DirecTV sees U.S. subscribers decline for first time.Continue reading...