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brand news

Brand News: Grumpy Cat is Lovin' It for McDonald's, CES 2015 and more

Posted by Dale Buss on January 5, 2015 09:03 AM

McDonald's Grumpy Cat


McDonald's refreshes "I'm Lovin' It" tagline with TV commercial featuring Grumpy Cat, SpongeBob SquarePants and other characters.

CES 2015 gets rolling in Las Vegas with emphasis on Internet of Things—among many, many other things.

AirAsia crash may have been caused by icing, Indonesian report says.

Xiaomi doubled 2014 sales to $12.2 billion, leading some to wonder: too fast, too soon?

Dannon, official yogurt of the NFL, bows out of Super Bowl advertising as it swaps John Stamos for NFL quarterback Cam Newton.Continue reading...


New Mobile Shopping Apps Allow Retailers to Trade Discounts for Data

Posted by Sheila Shayon on August 26, 2013 11:47 AM

With mobile engagement ever-increasing, retail brands are on a mission to collect consumer data in order to serve up a better shopping experience. However, such efforts have been deemed controversial, so retailers and data analysts have been pushed to create a different kind of tracking system. 

Mobile fashion app Swirl is currently being trialed by retailers including Kenneth Cole and Timberland. Instead of anonymously collecting mobile data from shoppers, which Nordstrom caught backlash for doing earlier this year, Swirl allows shoppers to opt-in to data collection in exchange for a shopping discount. "Because it's opt-in…you're receptive to it," Ryan Shadrin, VP of retail and digital commerce at Timberland, told AdAge. "It doesn't feel big brother-ish. We see a lot of these technologies come across the windshield."

Tested in Timberland's Boston and New York stores, Shadrin said 72 percent of offer recipients considered the offers and 35 percent redeemed the 20 percent off coupon, in all serving about 750 consumers.Continue reading...

brand news

In the News: Turner Broadcasting, American Express, Toyota and more

Posted by Dale Buss on August 26, 2013 09:18 AM

In the News

Turner Broadcasting turns attention to 'Upwave' wellness network. 

American Express ranks highest in credit-card customer satisfaction.

Toyota hustles to remedy low crash ratings.

Amgen buys Onyx for $10 billion in cancer drug play.

Duck Dynasty's calculated push into entertainment has turned out well.

ESPN returns Keith Olbermann today.

Facebook opts to dump physical gifts from platform. 

GM eyes diesel option for new Colorado and Canyon light pickups and pays to make dealers' web sites better.

Gamestop wins from new Xbox and Play Station.

Hillshire Brands brings "spontaneous consumption" to meat aisle.

Hormel battles high pork-belly costs.Continue reading...


Sip Couture: Apparel Brands Adopt S.Café Fabric From Coffee Grounds

Posted by Sheila Shayon on November 30, 2011 05:12 PM

S.Café seems like one of those ideas that Starbucks CEO Howard Schultz wishes he'd come up with. Sounding like Nescafe, it's the trademark name for a composite fiber used to make yarn which is then knitted or woven into fabric and is made from coffee grounds and plastic bottles.

It's garnering a reputation as the foundation fabric for 'green' comfortable clothing that offers odor control, UV protection and quick-drying features. It's now used by apparel brands including North Face, Mizuno, Puma, Wacoal and Timberland, which describes their jacket using the fabric as “our most environmentally conscious performance jacket ever.” 

The already brewed grounds, collected from coffee shops as waste, require less energy in the production process, which is highly calibrated as too much java in the fiber would make it easily prone to snapping.Continue reading...

going green

Timberland: In the Green

Posted by Mark J. Miller on June 24, 2011 10:00 AM

Timberland is proud of its sustainable store design, talking up the eco-conscious retail elements at its San Francisco flagship in the video above.

It isn't just green at heart; it's considerably more green in the wallet, too. That's because it was just sold to the VF Corporation for $43 a share, or a whopping $2 billion.Continue reading...

brand news

In the News: P&G, Pfizer, NBA & more

Posted by Dale Buss on June 13, 2011 09:00 AM

In the News

Apple store employee moves to unionize.

Chipotle expansion plans hit by rising costs.

Citi defends delay in disclosing hacking.

Dell gives precedence to Chinese market for tablet roll-out.

Dole blitzes US cities to pump up banana sales.

Edmunds.com to launch Groupon-type channel for cars.

Ford is ordered to pay $2 billion to dealers in old pricing dispute.Continue reading...

movers and shakers

ESPN Tops New England Brand Ranker

Posted by Mark J. Miller on June 7, 2011 04:00 PM

When many Americans think of New England, they likely think about lobsters in Maine, a game at Fenway, a vacation to Nantucket, or (cue Sarah Palin joke) Paul Revere’s Wild Ride. 

But when the approximately 400 marketers across the US were asked to think New England, they had quite different things on their minds: Timberland, T.J. Maxx, and ESPN, among 22 others.Continue reading...

social media watch

Facebook Marketing Innovators: Renault, Timberland, Eastpak and more

Posted by Sheila Shayon on April 28, 2011 04:00 PM

Renault brought its Facebook page to life — and directly to the brand's fans and other car buggs — at AutoRAI 2011, the Netherland’s biggest automotive event. Visitors can ‘Like’ the brand's with an RFID Facebook card.

Renault placed specially made "Facebook pillars" in front of its cars on display. By holding their pass in front of these pillars, a connection was made to users' profiles and the car was automatically "shared" on their wall — sharing their offline car experience with their online friends.

Other fresh twists on branded Facebook marketing below.Continue reading...

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