brand news
Posted by Dale Buss on April 5, 2013 09:01 AM
HP board shakeup and chairman exit gives CEO Meg Whitman a chance to shake off troubles.
BP faults Deepwater Horizon claims overseer, launches first brand-wide fuel loyalty program.
BMW prepares X4 crossover for U.S. market, makes vehicles greener with fewer cylinders, less gasoline.
Al Jazeera America hires CNN's Ali Velshi as anchor.
Amazon's Jeff Bezos leads $5 million investment round in Henry Blodget's Business Insider.
Apple reportedly signs music labels for streaming service as Google's YouTube clinches deal with Universal Music.
Best Buy may have turned the tide on showrooming Amazon.Continue reading...
More about: Brand News, Al Jazeera, Amazon, AMC, Android, Apple, Arrested Development, Babies 'R' Us, Babybel, Best Buy, BlackBerry, BMW, Boeing, BP, Business Insider, California Lottery, Cartoon Network, CNN, Comcast, Disney, Domino's, Facebook, GM, Google, H&M, HP, Heineken, HMV, HTC, J&J, KFC, Laughing Cow, Macy's, Mad Men, Mazda, Mini Babybel, Nationwide, NBC, Netflix, Novo Nordisk, Pfizer, Samsung, T-Mobile, Taco Bell, TD, The Tonight Show, Timex, Toys 'R' Us, UConn, Universal Music, University of Connecticut, Versace, Walmart, Williams-Sonoma, Wrestlemania, WWE, YouTube, Yum! Brands, Zara, Jeff Bezos, Henry Blodget, Peter Chernin, Stephen Colbert, Heidi Klum, Jay Leno, Snooki, Nicole Polizzi, Jon Stewart, Ali Velshi
brands under fire
Posted by Sheila Shayon on November 2, 2012 04:01 PM

To run or not to run — that has been the burning question in the aftermath of Superstorm Sandy in New York this week.
As New York continues the massive clean-up and restoration of a wounded, limping city, with millions still without power, food, water and transport, Mayor Michael Bloomberg was adamant the ING New York City marathon (rededicated as a "Race to Recover" with proceeds to relief efforts) would go on, even though the starting line is in hard-hit Staten Island. The refusal to reschedule the race has been widely protested, while observers are questioning the impact on title sponsor ING, and fellow sponsors including Timex and Asics.
“The city is a city where we have to go on,” stated Bloomberg in a press conference on Thursday, arguing that the race must go on for the cash and morale infusion. "There's an awful lot of small businesses that depend on these people. We have to have an economy,” Bloomberg said in a news conference Thursday. "It's a great event for New York, and I think for those who were lost, you know, you've got to believe they would want us to have an economy and have a city go on for those that they left behind."
Update: At 5:21 pm Friday, the mayor's office confirmed media rumors that the race will not go ahead on Sunday. Bloomberg told the press, "We would not want a cloud to hang over the race or its participants, and so we have decided to cancel it." And while this means there will be no 2012 NYC marathon, New York Road Runners president Mary Wittenberg said canceling was the right move, telling AP, "This is what we need to do and the right thing at this time." ING also supported the cancellation, commenting, "ING U.S. understands that many people, businesses, as well as its own New York-based employees have been impacted by Hurricane Sandy this week. The company encourages everyone to consider making a donation or to volunteer with a nonprofit that is helping with disaster-relief effort if they are able to do so."Continue reading...
More about: New York, ING, Timex, Asics, Mike Bloomberg, New York Marathon, Hurricane Sandy, Politics, Corporate Citizenship, CSR, Sponsorships, Sports
brand news
Posted by Dale Buss on June 4, 2012 08:55 AM

GM pressures TV networks for discounts in upfront.
Ducati is booming in North America.
Facebook sees future in India, and explores access for under-13-year-olds as fallout from botched IPO continues.
Adidas sues Merrell over three-stripe design.
Apple/Motorola patent trial will feature Steve Jobs 'testimony.'
Big Tobacco goes to war in California.
BlackBerry-maker RIM victim of own 'identity crisis' (at least it's still cool with South African youths).Continue reading...
More about: Brand News, Adidas, Anthony Bourdain, Apple, Bank of America, BlackBerry, Brooks Brothers, Chrome, CNN, Coca-Cola, Deloitte, Ducati, Etihad, Facebook, Ferrari, Ford, GM, Google, GSK, IBM, ICANN, Macy's, Merrell, Merrill Lynch, Microsoft, Motorola, News Corp., Nintendo, Pernod, Playtex, Ricard, RIM, Samsung, Sony, The Sun, Timex, Tobacco, Toyota, Twitter, Virgin, Wii, Europe, China, UK, Queen Elizabeth