start your engines
Posted by Dale Buss on July 31, 2013 03:53 PM
As America becomes awash in ever-cheaper, lower-emission natural gas, it's only logical for everyone to wonder why our vehicles aren't running on that stuff instead of gasoline. Now Ford has taken one significant step in that direction with the announcement that it will offer a compressed-natural-gas engine option on its 2014 Ford F-150 pickup truck, the nation's best-selling vehicle.
In the meantime, the CNG news is just one way that Ford continues to make noise around the F-150 even though a new version of the overall product line isn't due until 2014. Pickup trucks are hot in an economy that is being pulled right now by autos and housing, and it's General Motors—with its new Chevrolet Silverado truck—not Ford, that seems to be enjoying ideal launch timing.
So among other things, Ford is re-upping its relationship with country crooner Toby Keith in one of the longest existing partnerships between an auto brand and a musical act. Ford is sponsoring Keith's Hammer Down tour, and Keith will give an F-150 to the winner of a sweepstakes as well as pre-concert backstage access—and a private backstage barbeque with the cowboy-hatted star. Ford has been with Keith for a decade.Continue reading...
Posted by Dale Buss on July 31, 2013 09:20 AM
Tata is ranked No. 1 in Interbrand's Best Indian Brands 2013 report.
Yahoo and NBC team up to develop cross-platform sports shows.
Facebook plans to sell TV-style ads for $2.5 million each, as it moves into mobile games publishing.
Ford and Toby Keith ride again, as automaker announces plans to offer F-150 that rides on natural gas.
ABC leads rival networks in summer ratings.
Accenture is in talks about acquiring Booz & Co.
Air Products & Chemicals sees activist investor Bill Ackman take nearly a 10 percent stake in company.
BP fund for Gulf spill is running out.
Candia, a French milk brand, plans to set up shop in China to take advantage of consumer concerns.
CBS continues to court boomers.
Coach shuffles management after weak results.Continue reading...
week in review
Posted by Michael Waltzer on October 21, 2011 04:29 PM
Our most-read blog posts of the week include Air France's new logo, Motorola's new RAZR, Sony's new PSP, and more:
#1 Take This Lollipop Spooks Facebook Users
#2 Toby Keith Late to the Party with Solo Red Cup Anthem
#3 Air France Logo Gets Makeover
#4 Steve Jobs and the Evolution of the Apple Logo: "Don't Make it Cute"
#5 Netflix Quashes Qwikster and Gets On With It
#6 Ikea App Uses Facebook Profiles to Design Dream Bedrooms
#7 Footloose Product Placement Stays Loyal to Original, Almost
#8 Hyundai Taking Lead in Automotive Brand Loyalty
#9 Motorola, Aiming for Cutting Edge, Revives RAZR Brand
#10 Sony Sets PS Vita Release, But Are Gamers Game?
week in review
Posted by csauser on October 14, 2011 04:30 PM
Our most-read blog posts of the week include Solo Red Cup Anthem, LeBron James, Stella Artois, JLo , and more:
#1 Toby Keith Late to the Party with Solo Red Cup Anthem
#2 LeBron James: Heart of a Lion, Logo of a Lamb
#3 Bank of America Increases Fees Despite Ongoing Occupation
#4 Aaron Rodgers Makes Low-Key National Advertising Debut
#5 Stella Artois Sexes Up the Perfect Pour
#6 Jennifer Lopez Turns Second Video Into a Fiat Commercial (Paid for by Fiat)
#7 Ben & Jerry's Mooved by Occupy Wall Street Protests
#8 Real Steel's Over-the-Top Product Placements (and the FOX/NFL Bot Tie-In We Already Have)
#9 Men, Be a Pepper! Be a Slimmer, More Manly Pepper!
#10 The Original Penguin Jacket Makes Cars Jump With Joy. Or Something.
Posted by Abe Sauer on October 13, 2011 02:19 PM
No matter how plain a brand is, if it does a job well and does it long enough, it will get its due.
That seems to be happening now with Solo, the brand name of the plastic red cups that have become stapes of any picnic, barbecue and party. Toby Keith, one of the most popular country music artists in America, just released a Solo red cup anthem. But Keith is late to a party that's been raging for years. Continue reading...
Posted by Shirley Brady on June 28, 2010 06:15 PM
Brands are luring music-lovers with a variety of musical tie-ins:
More brands making news after the jump.Continue reading...